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Google’s Farmer Algorithm – What It Means For SEO and Ecommerce

A while ago I told you the Google Farmer change was coming, but just how big an impact it was going to have I couldn’t have told you back then. Well, since this baby has been in operation for a good couple of weeks now, I can tell you a lot more about how it is affecting search and ecommerce in general.

Massive Changes In Search Results

We knew this massive change to Google’s ranking algorithm would improve query results and wean out websites who reuse content and try to beat the system, what we couldn’t of known is that this change would affect 11.8% of Google queries in the United States.

Google makes about 500 changes to its algorithm per year, some miniscule and others with greater importance, but most with the aim of Read more

16/03/2011/by Ash Mehta

Internet/Online Marketing, Search Engine Optimisation (SEO)

11 Online Tools To Help Optimise Your Website

For all you DIY SEO’s out there, I have put together a list of 11 useful online tools to help analyse, optimise and compare your website. Why 11 and not 10? Well it was 10 but then I wanted to throw in another. I make no promises, you might not get top ten rankings using only these bits and bobs alone, but used properly, these are some awesome weapons for your SEO armoury. Have fun!

1. LinkExaminer

http://www.analogx.com/contents/download/Network/lnkexam/Freeware.htm

Emulates indexing by the search engines.
Identifies broken links and redirects

2. Yahoo Site Explorer

http://siteexplorer.search.yahoo.com

Analyses inbound links and reviews cached pages Read more

07/03/2011/by Ash Mehta

Search Engine Optimisation (SEO)

SEO is Nothing Without A Solid ‘Core Story’

Popular websites are not always the ones optimised at all costs for search engine spiders, but instead those that comprise all the elements required for a successful core story. Take a large percentage of the forums, blogs and business websites that rise in fame, and you will see they all have one thing in common – a compelling ‘core story’. For example, at Mitash, we aren’t just an SEO company; we operate as a digital marketing agency. Because we understand that page features, content, widget placement, tone, branding and design play a massive role in the overall SEO strategy. It isn’t just about backlinks and keywords for us. SEO is so much more than that, and this forms the basis for our core story. Without this understanding and this vision, we might just of ended up another Read more

25/02/2011/by Ash Mehta

Blogging, Internet/Online Marketing, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Social Media Optimisation (SMO), Uncategorized

SEO Your Personal Profile – 5 Tips For Optimisation

Your personal profile may end up appearing in a number of places, such as your personal website, trade show/conference info sites, sites where you contribute articles and social platforms like Facebook and Twitter. Quite often people miss a great opportunity to optimise their profile and achieve some extra curricular SEO. Most see the personal profile as a mere source of information rather than Read more

24/02/2011/by Ash Mehta

Internet/Online Marketing

5 Ways To Avoid Internet Gurus That Talk BuSt

There are a million and one gurus on the Internet all with their own take on what will make you successful, and when it comes to business we all want to make sure we are following the right advice. What tends to happen is, over the years we accumulate subscriptions to numerous newsletters and e-lists, either through sites we signed up to or products we bought, we then get lost in a maze of spam and fail to be able to recognise the fluff from the gold dust. If you are getting spammed with junk, confused by all the conflicting e-advice and don’t have a clue what system to believe, follow these 5 rules to avoid the bu**S**t.

Rule 1: Organise and Expel The Riff-Raff

Redirect all your newsletters and e-blasts to an entirely new email account and Read more

22/02/2011/by Ash Mehta

Internet/Online Marketing, Search Engine Optimisation (SEO)

Hire a Website Optimization Firm Not a Spam Merchant – 5 Tips To Avoid Unethical SEO

Unethical SEO can get you banned from Google, just ask the BMW bosses who hired an SEO company that got them banned for cloaking, a practice that involves showing search bots different content than you show visitors …tut, tut!

But don’t laugh, it could so easily happen to you if you hire the wrong web site optimization firm. Here are some tips on avoiding the spam merchants: Read more

21/02/2011/by Ash Mehta

Search Engine Optimisation (SEO), Uncategorized

How To Rank High In Google In 343 Words

“How do I rank a page highly in Google”? If I had a dollar for every time I was asked this question I would be nearly a billionaire, I am sure. The answer isn’t as difficult as people would have you think, in fact Google tell you, just look at their philosophy statement and the words are clear as day: “Focus on the user and all else will follow.”

If you focus your website on user experience then the rankings will come. Now, of course, knowing how to do that isn’t particularly easy, but keeping that philosophy in mind will keep you Read more

16/02/2011/by Ash Mehta

Pay Per Click (PPC) Management, Search Engine Marketing (SEM)

How Not to Get Banned From Adwords

We all live in fear of getting that dreaded Google notification that claims we have violated the Google Adwords TOS and our account has been suspended, indefinitely. Getting reinstated isn’t easy and is a huge inconvenience, potentially losing you massive revenue. To avoid the dreaded notification you need to be vigilant in not breaking the rules and avoid common AdWords crimes.

Crime 1: Too Many Ads

If your site is loaded with ads leading to merchant sites then you are walking the line. The way Google sees it is as Read more

11/02/2011/by Ash Mehta

Content Management System, e-Commerce & Shopping Carts, Usability & Conversion

Attract More Customers By Simplifying The Sign-Up Process

Are you wondering why people aren’t signing up for an account on your site, or even just opting in for your great offers? Well perhaps you are committing cardinal sign-up sins. Check out my 5 essential steps to simplifying the sign up process.

Allow Email Usernames
Usernames are very hard to remember these days because of the amount of accounts we have all over the web. But on average people only have one or two email addresses. Therefore it is far easier for those signing up at your website to use an email address rather than create a new username, not to mention the fact that email addresses are exclusive which eradicates the process of telling a person a username is already taken and asking them to Read more

10/02/2011/by Ash Mehta

Why Fan Sites Are The Nuts For Link Juice

Outside of the work you employ a web promotion company to do, you should always be looking to further your SEO campaign where possible, and that means link building at every opportunity. Thing is, as much as people hype up link building as a multi faced, broad activity, once you have blogged, posted in forums, article directories, local business directions and retweeted/Facebooked all these links, what else is there? Fan sites…

Posting on fan forums…

Fan sites are ideal hot spots for leaving links that won’t be torn down by over zealous moderators, why? Because fans love finding new places that house info about their given interest, that is, as long as the links posted look genuine. For example, if you own an online store that sells home improvement products then target DIY Fan sites with gentle posts like “I am using the Bosch ZX45 Sander and it really does the job, this is the one I mean (url)”. Or, if you run a music store Read more

09/02/2011/by Ash Mehta