One thing we all want, whether we run a blog or an ecommerce site, is more traffic, and lots of it. So, without further ado, here are 5 ways to get more traffic to your website.

1. Targeted Content

Don’t just write blog posts/articles willy-nilly. Even though natural articles/posts always bring some traffic, eventually, Read more

In the modern day mobile users expect the same browser capabilities on their mobile device as they get on their desktop PC at home. Therefore they expect an almost identical experience when accessing your website from a mobile device. Here are 5 key things you need to consider when presenting your ecommerce site to Read more

When it comes to internet marketing – SEO strategy “free shipping” is a great way to generate traffic, and did you know that a lot of people actually search for Read more

Google Farmer UpdateA while ago I told you the Google Farmer change was coming, but just how big an impact it was going to have I couldn’t have told you back then. Well, since this baby has been in operation for a good couple of weeks now, I can tell you a lot more about how it is affecting search and ecommerce in general.

Massive Changes In Search Results

We knew this massive change to Google’s ranking algorithm would improve query results and wean out websites who reuse content and try to beat the system, what we couldn’t of known is that this change would affect 11.8% of Google queries in the United States.

Google makes about 500 changes to its algorithm per year, some miniscule and others with greater importance, but most with the aim of Read more

Are you wondering why people aren’t signing up for an account on your site, or even just opting in for your great offers? Well perhaps you are committing cardinal sign-up sins. Check out my 5 essential steps to simplifying the sign up process.

  1. Allow Email Usernames
    Usernames are very hard to remember these days because of the amount of accounts we have all over the web. But on average people only have one or two email addresses. Therefore it is far easier for those signing up at your website to use an email address rather than create a new username, not to mention the fact that email addresses are exclusive which eradicates the process of telling a person a username is already taken and asking them to Read more

Online BusinessI hope you enjoyed your Christmas day and managed to get out to the sales and grab some bargains, or at least managed to get online and seek out some heavily discounted goods. Now that the turkey has been digested and the kids have stopped waking you up at silly o’ clock with excitement, you may be experiencing bouts of entrepreneurial inspiration as we head towards 2011. Perhaps you are an existing Internet entrepreneur or someone looking to start a second income online, and why not, the web is expanding and people are increasingly buying products online.

You are probably sitting there desperately trying to think of Read more

If you an online retailer who in recent years hasn’t done much business over the Christmas period, or perhaps you run a non-product related site, you may be looking forward to putting your feet up over Crimbo and taking some much needed time away from emails, CMS updating and analytics. Whilst I don’t begrudge you a break, my advice is not to be too neglectful for too long. One SEO obvious trend we have seen from Google this year is one of requiring regular content – or at the minimum regular subtle change – to ensure stable SERP positioning. Therefore, resting your website over the Christmas period may result in ranking slips.

Another reason for making this an SEO Christmas is, Read more

Recommendation EnginesAmazon is the king of upsell, and their popularity has largely been down to harnessing the ability to get people to spend more than they want to. In contrast, the weakness of other product sites is their inability to recommend things the customer actually wants and encouraging the customer to spend more than they want to. The recommendation engine is a massive part of the Amazon sales funnel and overall strategy, and whilst we are often too proud to copy strategy, every online store owner should start take note of the way Amazon present their recommendations and subsequently increase sales.

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By nature we are tribalistic beings and like to belong to a group we identify with, this is the reason Read more

I had been waiting for Google to play a part in the run-up to the Christmas shopping period, and today that day came, but not quite in the way I expected. Running an internet advertising agency I was shocked to hear that rather than helping online businesses make more money this crimbo the help has been redirected towards high street stores. Shoppers will be able to view real-time high street store stock inventory online. The thinking behind this is based on the premise that people search more online than buy online. In fact, in the US, 95% of products are still Read more

Mobile CommerceA friend of mine recently said, “Things were much easier when Apple and Blackberry were just fruits”. I am inclined to agree, what have we become? It seems like you can’t have a 2 minute conversation without someone sliding that infamous unlock button on their iPhone or BB messaging someone from their Blackberry. The entire world is at it, and like it or not, mCommerce is something you need to look into if you are selling online.

Most people assume that because internet access is so readily available on phones these days that they have the mCommerce side of things organically sown up. This is not the case. As any web marketing firm will tell you, mobile users have specific preferred Read more

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