You have to create an API username for PayPal that’s different from your PayPal username. You can access PayPal via API only if you have a PayPal Premier / Business / Website Payments Pro account.

  1. Log in to your PayPal Business account.
  2. Click the My Account tab.
  3. Click the Profile tab. If you haven’t already done so, you need to verify your account before requesting API credentials.
  4. Click Request API credentials under Account information.
  5. Click Set up PayPal API credentials and permissions under Option 1.
  6. Click Request API Credentials.
  7. Click Request API signature.
  8. Click Agree and Submit.
  9. Submit this information to our team via a support ticket.

Without knowing it, your landing page could be lowering your quality score on Google Adwords. Knowing exactly how to increase your quality score is impossible because Google won’t tell you exactly what is wrong with your ad(s), keyword(s) or landing page. However, there are a number of quality guidelines you can follow to ensure you aren’t hindering your own progress by breaking some of the cardinal rules. Remember, once you have implemented this checklist it will take a while for the Google Adwords bot to crawl your page and re-evaluate your score; so be a little patient.

  1. Check the speed of your page using
  2. Check for site validation issues using
  3. Check your site for hidden error pages
  4. Make sure your page has a keyword density of at least 2%
  5. Make sure you optimise headers (H1/H2/H3) with your keywords Read more

I often get calls from companies who are a little peeved at having wasted a large chunk of their marketing budget hiring an SEO consultant who simply didn’t deliver. Of course, as a search engine marketing firm this is great for me, but as a responsible business owner I feel it is my duty to point out a list of things you should check with a search engine marketing consultant before hiring their services.

  1. Can you tell me exactly how you conduct SEO?
    This might sound like a simplistic question, but a good consultant should be able to reel off a list of SEO techniques that have proved successful in the past.
  2. What are you going to need from me to be successful?
    This question will help you determine if he/she is going to take your money and Read more

An SEM campaign isn’t something any Tom, Dick or Harry can undertake – like any marketing endeavour it takes experience and some natural flair for creativity. There are many angles to SEM these days you need to hire an SEM company with a comprehensive understanding of all disciplines, not just how to bid on keywords and set up a PPC campaign. SEM requires an expert to get inside the mind of the consumer and try innovative methods of attracting consumers through creative copy and alternative channels.  Read more

google-remarketingHave you ever wondered why, sometimes when you browse a product on a website, the very site you abandoned suddenly starts targeting you with adverts via YouTube, Facebook and other platforms you visit?

This is called “remarketing” and, if you own an online business, could be the answer to reducing cart abandonment and infiltrating the minds of potential customers.

How Does Google Remarketing Work?

Google Display Network’s “remarketing” program lets you create ad campaigns based on Read more

We all live in fear of getting that dreaded Google notification that claims we have violated the Google Adwords TOS and our account has been suspended, indefinitely. Getting reinstated isn’t easy and is a huge inconvenience, potentially losing you massive revenue. To avoid the dreaded notification you need to be vigilant in not breaking the rules and avoid common AdWords crimes.

Crime 1: Too Many Ads

If your site is loaded with ads leading to merchant sites then you are walking the line. The way Google sees it is as Read more

Some naughty boy or girl has leaked a Google document that discloses the first half of 2010 AdWords advertising spend of Google’s customers. Oops, more bad news for Google, this certainly doesn’t do any favours for those involved and their collective search engine optimisation campaign. I wonder how much the culprit got paid for sneaking that little file out the door.

The document was first leaked to adage who have of course leaked into onto the internet and into my inbox via some other sources. Check out the graphs below.

I am pleased to be able to bring you this jaw dropping information that reveals Read more

Lately I have been praising Google for a number of new innovations including the recent Google Maps branded points-of-interest initiative which is currently in beta stage. But as an SEO optimisation consultant I must say today I am not a happy bunny.

Google has always shown a maximum of three ads above its unpaid organic search results, but it seems this is all set to change as they are currently experimenting with four, throwing in their own comparison ad into the mix. So, if you have just organically made it onto Google page 1, you may soon be dropping off to page 2 again. Read more

Search is an exiting industry to be involved in right now and web marketing solutions just seem to get broader everyday. For every announcement surrounding the Yahoo-Bing merger, Google come out with a new innovation to ensure they remain in the spotlight and stay at least 5 steps ahead of the pack.

Google’s latest offering comes courtesy of Google Maps and is something that was first tested back in March on the Australian version of Google Maps. “Sponsored map icons” are points-of-interest displayed on a Google Maps search branded with company logos.

For instance, Read more



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