In the modern day mobile users expect the same browser capabilities on their mobile device as they get on their desktop PC at home. Therefore they expect an almost identical experience when accessing your website from a mobile device. Here are 5 key things you need to consider when presenting your ecommerce site to
This week I am on a bit of a social media tip, trying to uncover if it is all worth it or not. It seems to be quite a general theme at the moment, with a lot of data emerging trying to make head or tail of the impact social media has for a brand […]
When it comes to internet marketing – SEO strategy “free shipping” is a great way to generate traffic, and did you know that a lot of people actually search for
What is your website performance like? Not sure, right? I didn’t think so. In fact most website owners don’t know much about the user experience of their website, and, contrary to popular belief, SEO consulting isn’t just about search engine rankings. For a start, you won’t rank well with a slow site. So as a […]
It isn’t enough that Google thinks it knows what users are searching for, but in a new testing initiative, the search giant has gone a step further by testing limited results. Results are being hidden when Google is confident of what the user is searching for. There have already been complaints on WebMasterWorld where searchers […]
Without knowing it, your landing page could be lowering your quality score on Google Adwords. Knowing exactly how to increase your quality score is impossible because Google won’t tell you exactly what is wrong with your ad(s), keyword(s) or landing page. However, there are a number of quality guidelines you can follow to ensure you […]
A new study by eMarketer shows that young men remember ads more than young women, and are therefore likely to be more receptive. Moreover, overall, men like the ads more than their female counterparts. The eMarketer study shows that 69% of men aged 18-29 remember seeing an ad on their mobile phone, whereas only 42% […]
Google has confirmed that a little over a week ago they carried out a data refresh of the Google Panda algorithm, and added that there were no additional changes. This refresh is an update of sorts but more of a reshuffle. I have come to call these “appeasing tweaks”, meaning the list of moaners who […]
The recent Google Panda updates supposedly had a stab at penalising ad-heavy pages, but an announcement from Matt Cutts has indicated that there is more to come in terms of stopping sites plastering pages with ads. Google’s Matt Cutts warns, “If you have ads obscuring your content, you might want to think about it,” asking […]
I often get calls from companies who are a little peeved at having wasted a large chunk of their marketing budget hiring an SEO consultant who simply didn’t deliver. Of course, as a search engine marketing firm this is great for me, but as a responsible business owner I feel it is my duty to […]
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