Without knowing it, your landing page could be lowering your quality score on Google Adwords. Knowing exactly how to increase your quality score is impossible because Google won’t tell you exactly what is wrong with your ad(s), keyword(s) or landing page. However, there are a number of quality guidelines you can follow to ensure you aren’t hindering your own progress by breaking some of the cardinal rules. Remember, once you have implemented this checklist it will take a while for the Google Adwords bot to crawl your page and re-evaluate your score; so be a little patient.

  1. Check the speed of your page using http://tools.pingdom.com/fpt/
  2. Check for site validation issues using http://validator.w3.org
  3. Check your site for hidden error pages
  4. Make sure your page has a keyword density of at least 2%
  5. Make sure you optimise headers (H1/H2/H3) with your keywords
  6. Make sure your page meta-description is relevant and keyword targeted
  7. Make sure there is absolute relevance between your ads, keywords and landing page.
  8. Make sure you aren’t misleading customers with false promises
  9. Make sure your site is infected with malware
  10. Make sure your page isn’t littered with advertising
  11. Make sure your content is entirely original
  12. Make sure users can find what they are looking for in 1-2 clicks
  13. Make sure you aren’t using a re-direct
  14. Make sure your site doesn’t disable back buttons, resize windows or other black hat” tricks
  15. Avoid asking for personal information unless it is absolutely necessary
  16. Avoid using pop-ups or exit blockers

For further information and help check out this useful Google thread: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=66238

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