When it comes to internet marketing – SEO strategy “free shipping” is a great way to generate traffic, and did you know that a lot of people actually search for Read more
What is your website performance like? Not sure, right? I didn’t think so. In fact most website owners don’t know much about the user experience of their website, and, contrary to popular belief, SEO consulting isn’t just about search engine rankings. For a start, you won’t rank well with a slow site. So as a search optimization company, one thing I always look at on my clients’ sites is user experience and how each page individually performs. Read more
It isn’t enough that Google thinks it knows what users are searching for, but in a new testing initiative, the search giant has gone a step further by testing limited results. Results are being hidden when Google is confident of what the user is searching for. There have already been complaints on WebMasterWorld where searchers claim a search for “BBC Football” only returned a single web result. Should this experiment become a reality, the ramifications for online business are huge.
The official line on this from Google’s Matt Cutts is, “Sometimes less is more with search results”. Another statement from a Kapoor in the Google display team reads, “In an effort to provide the most useful results for searchers we are constantly testing new features. Putting users first has served us well so we continue to do that”.
Are we facing a future where Google becomes an Read more
Google has confirmed that a little over a week ago they carried out a data refresh of the Google Panda algorithm, and added that there were no additional changes. This refresh is an update of sorts but more of a reshuffle. I have come to call these “appeasing tweaks”, meaning the list of moaners who actually carry some weight in the web world is in, and Google then adjusts things so those big players get their rankings and traffic back.
There are some grumblings across the web from webmasters who have been hit again, and on assessment it seems affiliate marketers have yet again taken a bashing, seeing their review sites hopped over by blogs and random sites with seemingly less quality content. Largely, what we are seeing is Read more
This latest dictation from the Ivory Castle has got the web community railed again as people accuse Google of being more than a little deceitful in their endeavours of late. Looking at the evidence it would seem that Google are only seeking to publish smaller sites using ad-heavy pages. This is fairly obvious after all the major sites hit by Panda were readjusted one by one. Not to mention that sites such as Yahoo!, MSNBC, WSJ, Forbes, The Washington Post, The New York Times, Mashable, The Huffington Post, and Techcrunch to name just as few, are all ad-heavy, and it’s hard to see Google penalising any of these sites. Read more
I often get calls from companies who are a little peeved at having wasted a large chunk of their marketing budget hiring an SEO consultant who simply didn’t deliver. Of course, as a search engine marketing firm this is great for me, but as a responsible business owner I feel it is my duty to point out a list of things you should check with a search engine marketing consultant before hiring their services.
- Can you tell me exactly how you conduct SEO?
This might sound like a simplistic question, but a good consultant should be able to reel off a list of SEO techniques that have proved successful in the past. - What are you going to need from me to be successful?
This question will help you determine if he/she is going to take your money and Read more
There are over 200 factors that Google considers when ranking your web pages, yet they refuse to disclose even one. Not even a measly one out of 200 to give you at least a head start. Google claims this is because these factors change and evolve over time, so therefore a list produced today may well change by next month rendering all of your newly implemented SEO tactics useless.
So how does a search engine optimization agency know where to start when it comes to optimising your website? Well, as a community we kind of know that there are around 50 factors that haven’t changed in a very long time, factors that remain static no matter what Google does. Then, on top of these 50 factors we have our own personal trade secret techniques derived through research, analysis and experience. Read more
Search engine optimisation and SEO in general is a multi faceted beast, there are so many ways to drive traffic and improve rankings, yet we often over complicate things by searching for some technical hidden bit of genius that no one else has discovered yet. So, how about this instead; if your website is suffering a lull and the buzz seems to have died down, consider looking a little closer to home and make a change that creates an emotional response.
Humans react strongly to change, even subtle change. Whether a web site undergoes a complete redesign or removes a previous function, your regular visitors will have a reaction – possibly positive or negative – but a Read more
A few of my clients have been a little concerned about the recent launch of Google Instant and how it might affect their SEO progress and search rankings. In fact I have been reading a lot of conflicting information on Google Instant and SEO over the last few weeks so I did some investigating to set the record straight for you.
For those who don’t know, Google Instant is a new feature that predicts what a user is searching for and shows results as they type. It uses Google’s auto-complete technology to show predicted search terms in a drop-down box and begins to display search results below the box.
In my opinion, there is no chance of SEO being affected here. Humans are still Read more
I have been following the Yahoo-Bing transition since its inception giving those who own an SEO services company and individual marketers the heads up on developments as they happen. Last week saw the completion of Yahoo’s organic transition becoming fully powered by Microsoft Bing. This week Yahoo has given search marketing advertisers the green light to start the transition process from Yahoo Search ads to Microsoft Bing search ads. This announcement marks the first step of the paid search transition.
It is anticipated that Yahoo paid search in the US and Canada will be fully powered by Microsoft adCenter come the end of October. In the interim Yahoo are advising advertisers to prepare. “ We encourage you to transition your account before the ad serving transition begins, so that you are ready to reach more than 159 million searchers in the U.S. and 15 million searchers in Canada* on Yahoo! Search, Bing and our partners”.
For those concerned about making the account transition more information is available at both the Yahoo Advertising Blog and the Microsoft Blog. Basically you need to prepare your account, transfer your account and then continue managing your account as usual. For an SEO services company like mine this will create some extra work on behalf of my clients, but let’s hope it isn’t too painful.
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