Getting the website built for your business was trauma enough, right? But now you are being told about this search engine optimisation (SEO) thing that needs to be done so your website can be optimized for the search engines. It never seems to stop does it, one thing after another when it comes to technical stuff. Well don’t stress, SEO is actually quite easy to understand at a basic level, past that point you should employ an expert to optimize your website and carry out SEO tasks on a monthly basis. Read more
Internet Marketing Strategy and Planning
For any business initiative to achieve success there must be a comprehensive strategy planning process, and internet marketing is no exception. Planning should involve the use of in-depth market and competitor analysis and should be documented in the form of a structured proposal. Internet marketing strategies are no different in concept to any other general business strategy; there are certain fundamental aspects of a strategy that cannot be bypassed, for example:
- Project aim
- Description of the target demographic
- Competitor analysis Read more
In the present day the majority of marketing is done online. Rather than simply hiring a conventional marketing agency, an organisation will have to hire an internet marketing agency. Many high street marketing firms have branched out into internet marketing by opening up a subsidiary company or by employing an internet marketing specialist, but the two areas should never be confused, internet marketing is entirely different to standard conventional marketing. Read more
Opt For Sustainability Over a Big Budget
SEO and SEM are often confused, and although usually considered synonymous, most experts have slightly differing opinions on what the two terms actually mean. For the purpose of this article, SEO shall mean natural search engine optimisation often referred to as organic SEO, and SEM shall refer to Pay-Per-Click advertising, paid banner advertising and paid linking. Read more
Choosing an affordable SEO service can be a headache, and with so many companies advertising their services on the web the choices are extensive and confusing. There is no truer saying than ‘you get what you pay for’, which means if you go ‘cheap’ services tend to lack quality. So how do you go about choosing affordable SEO? Read more
Some of the claims made by search engine optimisation companies are ludicrous. Claims of guaranteed rankings, top 3 Google and Yahoo spots and 25% revenue increases have become common place. Yet the truth is no one can promise you these results, it just doesn’t make logical sense. Not every website targeting a particular sector can be ranked top 3 in an organic search. In most industry sectors it isn’t possible for every website to have even one of its pages ranked top 3 for specific searches. The competition vs. keyword (quality) ratio is too great in most business sectors for the pie to be shared equally. Read more
Search for an SEO company in Google or any other search engine and the pages will throw up an array of firms all offering so called expert services. The word expert is used all too frivolously in industry and none more so than in the SEO industry. The word expert refers to someone with an extremely high degree of skill, and considering SEO as we know it today hasn’t been around very long, to brand yourself an expert should be done so with extreme caution. Read more
To increase traffic to your website you need to implement strategic SEO. That means not simply scattering back-links wherever possible, but planning and implementing a comprehensive strategy that specifically targets your audience through a number of channels. Here are a handful of things you will need to consider to increase web site traffic: Read more
You will have heard the term ethical SEO bounded around on various forums and mentioned off the cuff by many a self –proclaimed SEO expert. To the average business owner ethical SEO sounds like something that should be standard practice, after all, who would want to hire an SEO service or any other service for that matter which operates in an unethical way. Read more
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