I had been waiting for Google to play a part in the run-up to the Christmas shopping period, and today that day came, but not quite in the way I expected. Running an internet advertising agency I was shocked to hear that rather than helping online businesses make more money this crimbo the help has been redirected towards high street stores. Shoppers will be able to view real-time high street store stock inventory online. The thinking behind this is based on the premise that people search more online than buy online. In fact, in the US, 95% of products are still Read more
A friend of mine recently said, “Things were much easier when Apple and Blackberry were just fruits”. I am inclined to agree, what have we become? It seems like you can’t have a 2 minute conversation without someone sliding that infamous unlock button on their iPhone or BB messaging someone from their Blackberry. The entire world is at it, and like it or not, mCommerce is something you need to look into if you are selling online.
Most people assume that because internet access is so readily available on phones these days that they have the mCommerce side of things organically sown up. This is not the case. As any web marketing firm will tell you, mobile users have specific preferred Read more
On the face of it a shopping cart might seem like a straight forward mechanism. A customer adds the item, clicks checkout and the money slips neatly into your pocket. Yet in reality a purchase is seldom that straight forward – any website marketing consultant will tell you that. It is quite remarkable how many online store owners manage to royally confuse the process and deter the purchase from taking place. In light of this, here are 3 important shopping cart tips to help you increase checkout conversions and reduce abandonment.
Don’t Confuse The Checkout Process With a Market Research Opportunity
It might seem like a good idea to obtain as much information about a customer before they leave your store, but if you knew that 12% of customers Read more
How annoying is it when you really want to purchase something quickly online, only to go right through the checkout process and suddenly be asked to login or sign up. Okay, if you own an online store your aim is to establish long term customers by collecting email addresses and then sending out promotional material, newsletters and Christmas cards etc – yes I said Christmas cards – it’s only 3 months away!…
…Anyway, back to my point. Could you not just allow a guest customer to check out and then provide an option to save personal information post the transaction, that way you have guaranteed the sale.
So why am I ranting about this. I shall tell you. Read more
AUSTRALIA • NEW ZEALAND • UNITED KINGDOM
© Copyright 2021 – Mitash Digital – We live in Australia