Your personal profile may end up appearing in a number of places, such as your personal website, trade show/conference info sites, sites where you contribute articles and social platforms like Facebook and Twitter. Quite often people miss a great opportunity to optimise their profile and achieve some extra curricular SEO. Most see the personal profile as a mere source of information rather than a useful tool in their SEO campaign.
Here are 5 useful tips for optimising your personal profile:
- Tip 1: When mentioning your business, sites you have a vested interest in or companies you work for, make sure you provide the user with a link. People interested in you will be interested in other things you are involved in, and clicks create traffic.
- Tip 2: Use strategic co-citation. For example, Mitash SEO is a Digital Marketing Agency. Over time Google and Bing will start to recognise that these two terms are related and start to return results with this in mind.
- Tip 3: Be careful of your links to profile length ratio. A link every couple of lines is more than enough, any more than this and the profile will look spammy.
- Tip 4: Use relevant anchor text. Don’t just insert links willy-nilly, make sure the text is relevant to the link – otherwise all SEO value is lost.
- Tip 5: Make sure you provide all your social networking details, including Twitter, LinkedIn, Facebook, and any others you use. This is a great opportunity to increase your popularity.
I have provided a rough example below to get you started on optimising your profile.
Ash Mehta is the CEO of Mitash, Digital Marketing Agency Mitash provides SEO and digital marketing strategy for clients all over the world. Ash is also a contributing writer for GreatSEOStuff.com and a keynote speaker at the annual SEO conference in Timbuktu. Ash graduated from the University of Life and set up his digital marketing agency in 2006. Having accomplished considerable success with a number of start-ups, Ash is now with a number of large corporations, including Large corporation, Larger than Large Corporation and Fairly Large Corporation. …..