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Video SEO

Video is a lethal SEO weapon and some e-retailers are securing top Google spots through highly optimised video content, but how are they doing it? Housing video on your site or linking back to your site from a video content site can earn you valuable traffic if optimised correctly. Unfortunately most video content is poorly optimised and missing simple basic SEO strategy.

Follow my 6-point video content optimisation check list and don’t waste the opportunity for higher levels of traffic.

Video SEO Checklist:

Make Sure You Use a Supported Format
Google sitemaps accepts .mpg, .mpeg, .mp4, .m4v, .mov, .wmv, .avi, .asf, .ra, .ram and .flv files. Don’t be silly enough to Read more

18/11/2010/by Ash Mehta

The Important Correlation Between Brand Management, Marketing and SEO

Brand management and marketing departments often distance themselves from the in- house SEO team or a hired SEO consulting firm like the plague. SEO seems like a far cry from the strategies branders and marketers were taught in university pertaining to building a brand and fulfilling consumer needs. I mean, what have tag-lines, special offers, images, colours and brand association got to do with search? EVERYTHING! That’s what.

Off the top of my head here are just a few things to be considered…

SEO can tell you what people are saying about your brand and your competitors.
SEO can tell you what specific product terms and categories consumers are most interested in. Read more

17/11/2010/by Ash Mehta

e-Commerce & Shopping Carts, Internet/Online Marketing, Search Engine Optimisation (SEO)

Google Annoys Internet Advertising Agency Owners by Favouring Offline Shopping With Improved Product Search For High Street Stores

I had been waiting for Google to play a part in the run-up to the Christmas shopping period, and today that day came, but not quite in the way I expected. Running an internet advertising agency I was shocked to hear that rather than helping online businesses make more money this crimbo the help has been redirected towards high street stores. Shoppers will be able to view real-time high street store stock inventory online. The thinking behind this is based on the premise that people search more online than buy online. In fact, in the US, 95% of products are still Read more

16/11/2010/by Ash Mehta

Stop Panic Linking and Take Stock of What is Really Going on Behind the Scenes

How much do you know about your backlinks? Not much I am guessing, and that isn’t necessarily a bad thing because after reading this you will hopefully be interested enough to find out. Everyone is talking about creating more backlinks via forum posts, article writing, Twittering, link exchanging and a host of other activities, but seldom do people stop to analyse the state of their present ‘links’ situation; all they know is they want more.

Ask an SEO Agency to Run a Backlink Report

Before embarking on achieving more backlinks you should carry out a thorough investigation into your current backlinks situation. Ask your SEO agency to run a report of all links pointing to your website. You may even be able to get this service as part of a free SEO consultation if you haven’t already hired an SEO firm. The SEO consultation will uncover the following aspects Read more

04/11/2010/by Ash Mehta

Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM), Social Media Optimisation (SMO)

Getting Your Head Around SMO, SMM and SEO

Just when you had got your head around the terms SEO, SEM and PPC, those nerds inside the digital superhighway (whoever they are) have come up with two new acronyms for us all to get our heads around. SMM and SMO are the two new kids on the block, and with the importance of Twitter, Facebook, LinkdIn, Hi5 and other social networking platforms rising everyday, we need to be aware of what they mean. Read more

03/11/2010/by Ash Mehta

Don’t Get it Twisted – Spamming is Not SEO

I still come across amateur articles on the web explaining ways in which to increase optimisation that are so very dated and have no relevance in modern day SEO strategies. I thought I would write a post to warn of a few things not to do in the hope I might save someone’s website from becoming a Read more

02/11/2010/by Ash Mehta

News & Updates

Google’s Search Share Drops…But Don’t Panic

When monthly figures get released and Google’s search share has dropped it always seems alarming at first. Every search engine specialist in the world scrambles to see the graphs and analyse the figures. Changes in search share can affect the way an internet advertising agency maps out its strategy. At first the month of June seemed like cause for concern. But don’t be fooled by statistics because they are often misleading, as we can see below.

According to comscore.com figures for June 2010, both Yahoo and Bing have Read more

01/11/2010/by Ash Mehta

Internet/Online Marketing, Search Engine Optimisation (SEO)

Alternative SEO: 5-Top SEO Tips

Today we shall break away from our Christmas theme of optimizing your online store for the seasonal rush and subsequent January sale campaign, and instead we will focus on some general SEO. Website optimization companies don’t usually give much away for free, and most of what is offered on the net is fairly repetitive. So, seeing as a number of people have been asking me lately, I thought I would give away 5 alternative SEO tips for all to think about.

Multiple Domains
If your business covers separate areas of industry which can be individually defined, then why not consider splitting into multiple domains. Search engines usually only list one page per domain anyway, Read more

28/10/2010/by Ash Mehta

Email Marketing, Internet/Online Marketing

Google Want To Wish You Happy Birthday But What About Your Own Customers?

You may have noticed that Google show special logos for notable birthdays of the rich and famous. Well, the search giant has announced that if you add your birthday to your Google profile they will show a special logo for your birthday as well. How nice. But what does this have to do with search or internet marketing strategy…as always I will tell you. Read more

19/10/2010/by Ash Mehta

Uncategorized

Google: They Power Your Website Search Engine Optimisation and Will Soon Be Driving Your Car!

You trust Google to power your search engine results and respond to your website search engine optimisation, but do you trust them to automatically drive your car? What? Yes, that’s right, you heard it here first, Google is experimenting with technology that enables cars to drive themselves.

Google are on a mission – although I hardly think it is as ethically driven as they claim Read more

12/10/2010/by Ash Mehta