Video is a lethal SEO weapon and some e-retailers are securing top Google spots through highly optimised video content, but how are they doing it? Housing video on your site or linking back to your site from a video content site can earn you valuable traffic if optimised correctly. Unfortunately most video content is poorly optimised and missing simple basic SEO strategy.
Follow my 6-point video content optimisation check list and don’t waste the opportunity for higher levels of traffic.
Video SEO Checklist:
- Make Sure You Use a Supported Format
Google sitemaps accepts .mpg, .mpeg, .mp4, .m4v, .mov, .wmv, .avi, .asf, .ra, .ram and .flv files. Don’t be silly enough to Read more
Many view YouTube as a playground for silly videos, frivolous comments and internet nerds trying to make a name for themselves. There is certainly truth in those views, but don’t be put off at a first glance, for YouTube is a vital component of online promotion and organic optimisation. The mere fact that YouTube is owned by Google should make anyone with an online marketing strategy start sniffing around.