I hope you enjoyed your Christmas day and managed to get out to the sales and grab some bargains, or at least managed to get online and seek out some heavily discounted goods. Now that the turkey has been digested and the kids have stopped waking you up at silly o’ clock with excitement, you may be experiencing bouts of entrepreneurial inspiration as we head towards 2011. Perhaps you are an existing Internet entrepreneur or someone looking to start a second income online, and why not, the web is expanding and people are increasingly buying products online.
You are probably sitting there desperately trying to think of Read more
Amazon is the king of upsell, and their popularity has largely been down to harnessing the ability to get people to spend more than they want to. In contrast, the weakness of other product sites is their inability to recommend things the customer actually wants and encouraging the customer to spend more than they want to. The recommendation engine is a massive part of the Amazon sales funnel and overall strategy, and whilst we are often too proud to copy strategy, every online store owner should start take note of the way Amazon present their recommendations and subsequently increase sales.
Reports have been pouring into Google this week regarding their Google Instant Previews tool and how it is making a mess of analytics data. The problem happens when a searcher rolls his mouse over an instant preview. The image is revealed and the preview is logged as an actual visit on some analytics software. So if you wondered why your hits were up so drastically this month this debacle could well be the reason. Potentially this could be messing with your bounce rate and time on site stats, and may have left you baffled as to why particular trends have suddenly occurred.
