There are a million and one gurus on the Internet all with their own take on what will make you successful, and when it comes to business we all want to make sure we are following the right advice. What tends to happen is, over the years we accumulate subscriptions to numerous newsletters and e-lists, […]
Unethical SEO can get you banned from Google, just ask the BMW bosses who hired an SEO company that got them banned for cloaking, a practice that involves showing search bots different content than you show visitors …tut, tut! But don’t laugh, it could so easily happen to you if you hire the wrong web […]
“How do I rank a page highly in Google”? If I had a dollar for every time I was asked this question I would be nearly a billionaire, I am sure. The answer isn’t as difficult as people would have you think, in fact Google tell you, just look at their philosophy statement and the […]
We all live in fear of getting that dreaded Google notification that claims we have violated the Google Adwords TOS and our account has been suspended, indefinitely. Getting reinstated isn’t easy and is a huge inconvenience, potentially losing you massive revenue. To avoid the dreaded notification you need to be vigilant in not breaking the […]
Are you wondering why people aren’t signing up for an account on your site, or even just opting in for your great offers? Well perhaps you are committing cardinal sign-up sins. Check out my 5 essential steps to simplifying the sign up process. Allow Email Usernames Usernames are very hard to remember these days because […]
Outside of the work you employ a web promotion company to do, you should always be looking to further your SEO campaign where possible, and that means link building at every opportunity. Thing is, as much as people hype up link building as a multi faced, broad activity, once you have blogged, posted in forums, […]
If you run an information resource website or even house a blog, the likelihood is that you will have be ‘scrapped’ at one time or another. Scrapping is an increasingly popular practice carried out by content farms and low quality sites intent on stealing good content rather than writing it themselves. This practice saves time and boosts rankings, helping […]
By the end of this month the Google social search mechanism will be completely rolled out. For those of you that don’t know what this is, let me give you the heads up. It has actually been in test phase for quite some time – the last quarter of 2009 I believe. Now, by social […]
As you probably are aware, content is becoming increasingly important to SEO strategy. Gone are the days when stuffing keywords and stringing long invisible phrases together were capable of fooling the search engines into high rankings. Nowadays SEO content writing is an art, and if you want to succeed online in 2011 you need to […]
A little while ago a web designer I hadn’t seen for some time said to me during a conversation about that, “SEO is pretty basic stuff, it’s not hard”. Needless to say I had to correct this very misguided statement, not only because it isn’t true but also to save him from becoming one of […]
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