Google have announced an “instant previews” tool to reduce pogo-sticking and allow searchers to preview a site before they click through and experience the disappointment of not finding exactly what they want. It really is a cool feature that will hopefully reduce bounce percentage rates making for easier analytics analysis. The feature also serves as […]
Website optimization isn’t just about the search engines. People may arrive at your site but that doesn’t mean they will stay for long or buy anything for that matter. You can build a road, but you still have to persuade people to drive on it, right? I decided to take a different approach to conversion […]
Video is a lethal SEO weapon and some e-retailers are securing top Google spots through highly optimised video content, but how are they doing it? Housing video on your site or linking back to your site from a video content site can earn you valuable traffic if optimised correctly. Unfortunately most video content is poorly […]
Brand management and marketing departments often distance themselves from the in- house SEO team or a hired SEO consulting firm like the plague. SEO seems like a far cry from the strategies branders and marketers were taught in university pertaining to building a brand and fulfilling consumer needs. I mean, what have tag-lines, special offers, […]
I had been waiting for Google to play a part in the run-up to the Christmas shopping period, and today that day came, but not quite in the way I expected. Running an internet advertising agency I was shocked to hear that rather than helping online businesses make more money this crimbo the help has […]
How much do you know about your backlinks? Not much I am guessing, and that isn’t necessarily a bad thing because after reading this you will hopefully be interested enough to find out. Everyone is talking about creating more backlinks via forum posts, article writing, Twittering, link exchanging and a host of other activities, but […]
Just when you had got your head around the terms SEO, SEM and PPC, those nerds inside the digital superhighway (whoever they are) have come up with two new acronyms for us all to get our heads around. SMM and SMO are the two new kids on the block, and with the importance of Twitter, […]
I still come across amateur articles on the web explaining ways in which to increase optimisation that are so very dated and have no relevance in modern day SEO strategies. I thought I would write a post to warn of a few things not to do in the hope I might save someone’s website from […]
When monthly figures get released and Google’s search share has dropped it always seems alarming at first. Every search engine specialist in the world scrambles to see the graphs and analyse the figures. Changes in search share can affect the way an internet advertising agency maps out its strategy. At first the month of June […]
Today we shall break away from our Christmas theme of optimizing your online store for the seasonal rush and subsequent January sale campaign, and instead we will focus on some general SEO. Website optimization companies don’t usually give much away for free, and most of what is offered on the net is fairly repetitive. So, […]
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