head-against-the-wall

7 Ways To Lose Traffic And Make Visitors Smash Their Heads Against The Wall

Recently I covered 5 ways to get more traffic to your website (5 Ways to Get More Traffic to Your Website), but what about the reverse, how can you repel traffic and lose rankings? Of course you don’t want this, but it will happen if you do any of the following…

1. Post Rubbish Titles That Don’t Even Interest Your Grandma

Look at the title of this post. Did it make you want to read on? I don’t think I need to say anymore. Read more

5-ways-to-market

5 Ways To Get More Traffic To Your Website

One thing we all want, whether we run a blog or an ecommerce site, is more traffic, and lots of it. So, without further ado, here are 5 ways to get more traffic to your website.

1. Targeted Content

Don’t just write blog posts/articles willy-nilly. Even though natural articles/posts always bring some traffic, eventually, Read more

socialmediaroi

What Is The ROI of a Social Media Fan?

This week I am on a bit of a social media tip, trying to uncover if it is all worth it or not. It seems to be quite a general theme at the moment, with a lot of data emerging trying to make head or tail of the impact social media has for a brand and a company’s bottom line. Thing is, much of the data is speculative at best, or survey based; I am yet to see properly measured analytics, i.e. social media activity vs. profit over a specific time frame. Personally I think quantifying social media is pretty much impossible, yet comparing an increase in blogging with leads which converted to sales, for example, is possible. If anybody has data like this to share/link to then please leave a comment.

In the meantime I would like to show you Read more

Is Your Website A Snail or A Cheetah? SEO Consulting isn’t Just About SERPs

What is your website performance like? Not sure, right? I didn’t think so. In fact most website owners don’t know much about the user experience of their website, and, contrary to popular belief, SEO consulting isn’t just about search engine rankings. For a start, you won’t rank well with a slow site. So as a search optimization company, one thing I always look at on my clients’ sites is user experience and how each page individually performs. Read more

Google Goes From Confident To Arrogant With Limited Search Results

It isn’t enough that Google thinks it knows what users are searching for, but in a new testing initiative, the search giant has gone a step further by testing limited results. Results are being hidden when Google is confident of what the user is searching for. There have already been complaints on WebMasterWorld where searchers claim a search for “BBC Football” only returned a single web result. Should this experiment become a reality, the ramifications for online business are huge.

The official line on this from Google’s Matt Cutts is, “Sometimes less is more with search results”. Another statement from a Kapoor in the Google display team reads, In an effort to provide the most useful results for searchers we are constantly testing new features. Putting users first has served us well so we continue to do that”.

Are we facing a future where Google becomes an Read more

How To Optimise A Landing Page For Google Adwords

Without knowing it, your landing page could be lowering your quality score on Google Adwords. Knowing exactly how to increase your quality score is impossible because Google won’t tell you exactly what is wrong with your ad(s), keyword(s) or landing page. However, there are a number of quality guidelines you can follow to ensure you aren’t hindering your own progress by breaking some of the cardinal rules. Remember, once you have implemented this checklist it will take a while for the Google Adwords bot to crawl your page and re-evaluate your score; so be a little patient.

  1. Check the speed of your page using http://tools.pingdom.com/fpt/
  2. Check for site validation issues using http://validator.w3.org
  3. Check your site for hidden error pages
  4. Make sure your page has a keyword density of at least 2%
  5. Make sure you optimise headers (H1/H2/H3) with your keywords Read more

Young Men More Receptive To Mobile Advertising

A new study by eMarketer shows that young men remember ads more than young women, and are therefore likely to be more receptive. Moreover, overall, men like the ads more than their female counterparts. The eMarketer study shows that 69% of men aged 18-29 remember seeing an ad on their mobile phone, whereas only 42% of women remember seeing an ad. Strange but true, and here are the results to prove it.

clip_image001

Where men were concerned “Dislike very much” got the least votes and “neither like nor dislike” got the most. However, an impressive 20%

Read more