A new study by eMarketer shows that young men remember ads more than young women, and are therefore likely to be more receptive. Moreover, overall, men like the ads more than their female counterparts. The eMarketer study shows that 69% of men aged 18-29 remember seeing an ad on their mobile phone, whereas only 42% of women remember seeing an ad. Strange but true, and here are the results to prove it.

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Where men were concerned “Dislike very much” got the least votes and “neither like nor dislike” got the most. However, an impressive 20%

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Google PandaGoogle has confirmed that a little over a week ago they carried out a data refresh of the Google Panda algorithm, and added that there were no additional changes. This refresh is an update of sorts but more of a reshuffle. I have come to call these “appeasing tweaks”, meaning the list of moaners who actually carry some weight in the web world is in, and Google then adjusts things so those big players get their rankings and traffic back.

There are some grumblings across the web from webmasters who have been hit again, and on assessment it seems affiliate marketers have yet again taken a bashing, seeing their review sites hopped over by blogs and random sites with seemingly less quality content. Largely, what we are seeing is Read more

Matt CuttsThe recent Google Panda updates supposedly had a stab at penalising ad-heavy pages, but an announcement from Matt Cutts has indicated that there is more to come in terms of stopping sites plastering pages with ads. Google’s Matt Cutts warns, “If you have ads obscuring your content, you might want to think about it,” asking publishers to consider, “Do they see content or something else that’s distracting or annoying?”

This latest dictation from the Ivory Castle has got the web community railed again as people accuse Google of being more than a little deceitful in their endeavours of late. Looking at the evidence it would seem that Google are only seeking to publish smaller sites using ad-heavy pages. This is fairly obvious after all the major sites hit by Panda were readjusted one by one. Not to mention that sites such as Yahoo!, MSNBC, WSJ, Forbes, The Washington Post, The New York Times, Mashable, The Huffington Post, and Techcrunch to name just as few, are all ad-heavy, and it’s hard to see Google penalising any of these sites. Read more

I often get calls from companies who are a little peeved at having wasted a large chunk of their marketing budget hiring an SEO consultant who simply didn’t deliver. Of course, as a search engine marketing firm this is great for me, but as a responsible business owner I feel it is my duty to point out a list of things you should check with a search engine marketing consultant before hiring their services.

  1. Can you tell me exactly how you conduct SEO?
    This might sound like a simplistic question, but a good consultant should be able to reel off a list of SEO techniques that have proved successful in the past.
  2. What are you going to need from me to be successful?
    This question will help you determine if he/she is going to take your money and Read more

An SEM campaign isn’t something any Tom, Dick or Harry can undertake – like any marketing endeavour it takes experience and some natural flair for creativity. There are many angles to SEM these days you need to hire an SEM company with a comprehensive understanding of all disciplines, not just how to bid on keywords and set up a PPC campaign. SEM requires an expert to get inside the mind of the consumer and try innovative methods of attracting consumers through creative copy and alternative channels.  Read more

There are over 200 factors that Google considers when ranking your web pages, yet they refuse to disclose even one. Not even a measly one out of 200 to give you at least a head start. Google claims this is because these factors change and evolve over time, so therefore a list produced today may well change by next month rendering all of your newly implemented SEO tactics useless.

So how does a search engine optimization agency know where to start when it comes to optimising your website? Well, as a community we kind of know that there are around 50 factors that haven’t changed in a very long time, factors that remain static no matter what Google does. Then, on top of these 50 factors we have our own personal trade secret techniques derived through research, analysis and experience. Read more

When choosing an online marketing service there are a number of user behaviours you need to consider. Traffic and user volume are clearly the key two considerations, but one sorely overlooked aspect of advertising is the amount of time a user spends on a particular platform.

It is natural to gravitate towards advertising on the most popular mediums, Google remaining the most obvious choice. But surely the best places to advertise are the places in which users spend the most time. Think about it like this, the longer or more regularly a user visits a platform the more time they will have to view an advertisement and consider following the link. Read more

seo outsourceSearch engine optimisation and SEO in general is a multi faceted beast, there are so many ways to drive traffic and improve rankings, yet we often over complicate things by searching for some technical hidden bit of genius that no one else has discovered yet. So, how about this instead; if your website is suffering a lull and the buzz seems to have died down, consider looking a little closer to home and make a change that creates an emotional response.

Humans react strongly to change, even subtle change. Whether a web site undergoes a complete redesign or removes a previous function, your regular visitors will have a reaction – possibly positive or negative – but a Read more

google instantA few of my clients have been a little concerned about the recent launch of Google Instant and how it might affect their SEO progress and search rankings. In fact I have been reading a lot of conflicting information on Google Instant and SEO over the last few weeks so I did some investigating to set the record straight for you.

For those who don’t know, Google Instant is a new feature that predicts what a user is searching for and shows results as they type. It uses Google’s auto-complete technology to show predicted search terms in a drop-down box and begins to display search results below the box.

In my opinion, there is no chance of SEO being affected here. Humans are still Read more

google buzz$8.5m sounds like a big payday for someone, but don’t get too exited for the plaintiffs, the seven involved in bringing this action will receive no more than $2,500 each. 30% of the cash will go to lawyers and the rest will be put in a fund for organisations involved with internet education and privacy issues.

Google made a huge booboo when they launched Google Buzz back in February by automatically including users’ frequent Gmail contacts on public Buzz profiles. As the world’s biggest search provider you really have to get ‘privacy’ right, but then aren’t lawsuits tax deductable? This could be a small blessing for the Google accountant.

Who gets to keep the interest on the fund is my question, perhaps they can slice it up between the rest of the Gmail account users who may have divorced, lost business or been caught lying in the debacle of the Google Buzz launch. Or better still, allocate the money to search engine marketing company initiatives to help us protect against Google privacy slips….wishful thinking. Read more

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