When it comes to internet marketing – SEO strategy “free shipping” is a great way to generate traffic, and did you know that a lot of people actually search for Read more
What is your website performance like? Not sure, right? I didn’t think so. In fact most website owners don’t know much about the user experience of their website, and, contrary to popular belief, SEO consulting isn’t just about search engine rankings. For a start, you won’t rank well with a slow site. So as a search optimization company, one thing I always look at on my clients’ sites is user experience and how each page individually performs. Read more
It isn’t enough that Google thinks it knows what users are searching for, but in a new testing initiative, the search giant has gone a step further by testing limited results. Results are being hidden when Google is confident of what the user is searching for. There have already been complaints on WebMasterWorld where searchers claim a search for “BBC Football” only returned a single web result. Should this experiment become a reality, the ramifications for online business are huge.
The official line on this from Google’s Matt Cutts is, “Sometimes less is more with search results”. Another statement from a Kapoor in the Google display team reads, “In an effort to provide the most useful results for searchers we are constantly testing new features. Putting users first has served us well so we continue to do that”.
Are we facing a future where Google becomes an Read more
Without knowing it, your landing page could be lowering your quality score on Google Adwords. Knowing exactly how to increase your quality score is impossible because Google won’t tell you exactly what is wrong with your ad(s), keyword(s) or landing page. However, there are a number of quality guidelines you can follow to ensure you aren’t hindering your own progress by breaking some of the cardinal rules. Remember, once you have implemented this checklist it will take a while for the Google Adwords bot to crawl your page and re-evaluate your score; so be a little patient.
- Check the speed of your page using http://tools.pingdom.com/fpt/
- Check for site validation issues using http://validator.w3.org
- Check your site for hidden error pages
- Make sure your page has a keyword density of at least 2%
- Make sure you optimise headers (H1/H2/H3) with your keywords Read more
A new study by eMarketer shows that young men remember ads more than young women, and are therefore likely to be more receptive. Moreover, overall, men like the ads more than their female counterparts. The eMarketer study shows that 69% of men aged 18-29 remember seeing an ad on their mobile phone, whereas only 42% of women remember seeing an ad. Strange but true, and here are the results to prove it.
Where men were concerned “Dislike very much” got the least votes and “neither like nor dislike” got the most. However, an impressive 20%
Google has confirmed that a little over a week ago they carried out a data refresh of the Google Panda algorithm, and added that there were no additional changes. This refresh is an update of sorts but more of a reshuffle. I have come to call these “appeasing tweaks”, meaning the list of moaners who actually carry some weight in the web world is in, and Google then adjusts things so those big players get their rankings and traffic back.
There are some grumblings across the web from webmasters who have been hit again, and on assessment it seems affiliate marketers have yet again taken a bashing, seeing their review sites hopped over by blogs and random sites with seemingly less quality content. Largely, what we are seeing is Read more
The recent Google Panda updates supposedly had a stab at penalising ad-heavy pages, but an announcement from Matt Cutts has indicated that there is more to come in terms of stopping sites plastering pages with ads. Google’s Matt Cutts warns, “If you have ads obscuring your content, you might want to think about it,” asking publishers to consider, “Do they see content or something else that’s distracting or annoying?”
This latest dictation from the Ivory Castle has got the web community railed again as people accuse Google of being more than a little deceitful in their endeavours of late. Looking at the evidence it would seem that Google are only seeking to publish smaller sites using ad-heavy pages. This is fairly obvious after all the major sites hit by Panda were readjusted one by one. Not to mention that sites such as Yahoo!, MSNBC, WSJ, Forbes, The Washington Post, The New York Times, Mashable, The Huffington Post, and Techcrunch to name just as few, are all ad-heavy, and it’s hard to see Google penalising any of these sites. Read more
I often get calls from companies who are a little peeved at having wasted a large chunk of their marketing budget hiring an SEO consultant who simply didn’t deliver. Of course, as a search engine marketing firm this is great for me, but as a responsible business owner I feel it is my duty to point out a list of things you should check with a search engine marketing consultant before hiring their services.
- Can you tell me exactly how you conduct SEO?
This might sound like a simplistic question, but a good consultant should be able to reel off a list of SEO techniques that have proved successful in the past.
- What are you going to need from me to be successful?
This question will help you determine if he/she is going to take your money and Read more
An SEM campaign isn’t something any Tom, Dick or Harry can undertake – like any marketing endeavour it takes experience and some natural flair for creativity. There are many angles to SEM these days you need to hire an SEM company with a comprehensive understanding of all disciplines, not just how to bid on keywords and set up a PPC campaign. SEM requires an expert to get inside the mind of the consumer and try innovative methods of attracting consumers through creative copy and alternative channels. Read more
There are over 200 factors that Google considers when ranking your web pages, yet they refuse to disclose even one. Not even a measly one out of 200 to give you at least a head start. Google claims this is because these factors change and evolve over time, so therefore a list produced today may well change by next month rendering all of your newly implemented SEO tactics useless.
So how does a search engine optimization agency know where to start when it comes to optimising your website? Well, as a community we kind of know that there are around 50 factors that haven’t changed in a very long time, factors that remain static no matter what Google does. Then, on top of these 50 factors we have our own personal trade secret techniques derived through research, analysis and experience. Read more