If you have experienced a slow start to 2013 and your site is suffering high traffic but low conversions, then check out the sure fire conversion boosters below:
Multiple Buy Now Buttons
Users are accustomed to scrolling these days and will always look beyond what they see directly in front Read more
In the modern day mobile users expect the same browser capabilities on their mobile device as they get on their desktop PC at home. Therefore they expect an almost identical experience when accessing your website from a mobile device. Here are 5 key things you need to consider when presenting your ecommerce site to Read more
This week I am on a bit of a social media tip, trying to uncover if it is all worth it or not. It seems to be quite a general theme at the moment, with a lot of data emerging trying to make head or tail of the impact social media has for a brand and a company’s bottom line. Thing is, much of the data is speculative at best, or survey based; I am yet to see properly measured analytics, i.e. social media activity vs. profit over a specific time frame. Personally I think quantifying social media is pretty much impossible, yet comparing an increase in blogging with leads which converted to sales, for example, is possible. If anybody has data like this to share/link to then please leave a comment.
In the meantime I would like to show you Read more
When it comes to internet marketing – SEO strategy “free shipping” is a great way to generate traffic, and did you know that a lot of people actually search for Read more
What is your website performance like? Not sure, right? I didn’t think so. In fact most website owners don’t know much about the user experience of their website, and, contrary to popular belief, SEO consulting isn’t just about search engine rankings. For a start, you won’t rank well with a slow site. So as a search optimization company, one thing I always look at on my clients’ sites is user experience and how each page individually performs. Read more
It isn’t enough that Google thinks it knows what users are searching for, but in a new testing initiative, the search giant has gone a step further by testing limited results. Results are being hidden when Google is confident of what the user is searching for. There have already been complaints on WebMasterWorld where searchers claim a search for “BBC Football” only returned a single web result. Should this experiment become a reality, the ramifications for online business are huge.
The official line on this from Google’s Matt Cutts is, “Sometimes less is more with search results”. Another statement from a Kapoor in the Google display team reads, “In an effort to provide the most useful results for searchers we are constantly testing new features. Putting users first has served us well so we continue to do that”.
Are we facing a future where Google becomes an Read more
Without knowing it, your landing page could be lowering your quality score on Google Adwords. Knowing exactly how to increase your quality score is impossible because Google won’t tell you exactly what is wrong with your ad(s), keyword(s) or landing page. However, there are a number of quality guidelines you can follow to ensure you aren’t hindering your own progress by breaking some of the cardinal rules. Remember, once you have implemented this checklist it will take a while for the Google Adwords bot to crawl your page and re-evaluate your score; so be a little patient.
A new study by eMarketer shows that young men remember ads more than young women, and are therefore likely to be more receptive. Moreover, overall, men like the ads more than their female counterparts. The eMarketer study shows that 69% of men aged 18-29 remember seeing an ad on their mobile phone, whereas only 42% of women remember seeing an ad. Strange but true, and here are the results to prove it.
Where men were concerned “Dislike very much” got the least votes and “neither like nor dislike” got the most. However, an impressive 20%
Google has confirmed that a little over a week ago they carried out a data refresh of the Google Panda algorithm, and added that there were no additional changes. This refresh is an update of sorts but more of a reshuffle. I have come to call these “appeasing tweaks”, meaning the list of moaners who actually carry some weight in the web world is in, and Google then adjusts things so those big players get their rankings and traffic back.
There are some grumblings across the web from webmasters who have been hit again, and on assessment it seems affiliate marketers have yet again taken a bashing, seeing their review sites hopped over by blogs and random sites with seemingly less quality content. Largely, what we are seeing is Read more
This latest dictation from the Ivory Castle has got the web community railed again as people accuse Google of being more than a little deceitful in their endeavours of late. Looking at the evidence it would seem that Google are only seeking to publish smaller sites using ad-heavy pages. This is fairly obvious after all the major sites hit by Panda were readjusted one by one. Not to mention that sites such as Yahoo!, MSNBC, WSJ, Forbes, The Washington Post, The New York Times, Mashable, The Huffington Post, and Techcrunch to name just as few, are all ad-heavy, and it’s hard to see Google penalising any of these sites. Read more
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