Don’t get me wrong, analysis is an important aspect within every business discipline, but running those reports every Monday morning to analyse SERP movements, traffic sources and visitor demographics will not improve your SEO.
Traditionally linking has been thought about as exchange. In the beginning people swapped links with friends’ websites as a way to get noticed by people that visited that particular site, and, for a time, the internet was so novel that people did check link sections just to see who the links directed them too. It was almost fun, I guess. But then the internet exploded with a million and one better things to be doing, and traffic increasing techniques just weren’t that easy anymore.
Linking is no longer a one dimensional activity; Read more
In your quest for a top ranking site you are probably wondering how you can achieve those sitelinks under your website listing in Google, well before you start bugging your web optimization firm I will give you a brief overview of these infamous Google presents. These sitelinks are an effective web marketing tool, if you can get them to appear that is.
Sitelink Example:
Harrods – Luxury beauty and fragrance, fashion accessories, gifts
Shop the world’s most famous luxury department store online. At Harrods.com you will discover luxury gifts for every occasion; exclusive beauty products, …
www.harrods.com/ – Cached – Similar
| Accessories Contact Us Store Guide at Harrods London Gifts |
Men’s Food Halls News & Events Children |
Now, many people presume Google only award these treats to big name brands/websites that Read more
When it comes to hiring an SEO service provider knowing where to start amidst the myriad of companies out there is a daunting task. But it needn’t be so. With a little common sense you can soon sort the men from the boys as it were.
SEO Analysis of an SEO Company
If you were buying a kitchen and the salesman directed you towards a particular brand for which he said he had installed in his own home, you wouldn’t know if he was spinning you a line just to clear some old stock. You certainly Read more
Being the internet nerd that I am, I spent part of my Sunday afternoon scouring the web doing some research on landing pages. I stumbled on one page that really caught my attention for more than one reason. This was a landing page for a professional seo firm selling their services via some aggressive yet good marketing techniques. Listed on the page were their ‘keyword achievements’ for particular clients. It made for very impressive reading; they had secured the number 1 Google spot for many highly searched keywords. Read more
Not much is the answer for around 75% of those operating a web business. And the reason behind this large failing is the lack of a complete digital marketing strategy. It’s time to forget fancy design work, slow loading pages and dazzling page layouts and time to implement a well researched, user friendly website design that concentrates on conversion.
Externalise Your Vision
No one can blame you for being excited when your website was completed and you wooed all your friends and associates with how technical and interactive it was – but the disappointment soon kicked in after a couple of months of low conversions, right? Don’t worry, it’s a common Read more
Google Caffeine has got every organic search engine optimisation company busy explaining to clients how their website will be affected by the new changes to Google’s search algorithm. Last week we looked at Google Caffeine from the perspective of a search engine consultant, so in this post we cover a few essential things you should know as a website owner.
Google Caffeine – Up To 50% Fresher Results
Google Caffeine is not a change in how Google Read more
Google tweaks its search algorithm 600 times a year, in fact Google execs meet twice a week to discuss the search facility that so many careers and lives have come to depend on. The slightest change in Google search means a drastic change for SEO firms and the businesses that rely on them to optimise their sites for the web. Last week Google announced that it was finally implementing the long awaited ‘Caffeine’ concept, a completely new way of looking at ‘search’. Read more
Bing is still in its infancy and we are yet to see whether it shall become a potential challenger for Google. But Bing has made some good ground of late and statistics suggest that people are Binging. In fact, just the other day I was at an internet café where all the computers were pre-set to open with a Bing search.
The question on everyone’s lips is how Bing differs from Google when it comes to Read more
Previously we have touched on making effective use of a URL in terms of utilising the opportunity to target a keyword. But the URL is so much more than simply an opportunity to target a keyword; it is a major search marketing tool. In this instance I mean search marketing in terms of marketing to the consumer once the search results have been displayed. Once you have secured a decent search engine placement you will be fighting it out with another 12 or so first page rankers, and this is where the URL comes into its own. Read more
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