wordpressWith 28,000 downloads everyday and over 11.4 million active installations, WordPress is a force to be reckoned with. The release of WordPress 3.0 in June this year had Joomla and Drupal shaking in their boots again. But what difference will this new version make to the CMS world and website promotion and optimisation.

Multi User Integration

The biggest change with 3.0 is its ability to integrate with the previously separate WordPress MU (Multi-User) variation. Multiple blogs can now be managed under a common domain name within one installation of WordPress.


There is some change in the standard theme mode. The new custom Theme “Twenty Ten” is more customisable than its predecessor making it easier for newbies to jump straight on board. Take care though if you are upgrading to 3.0 from a lesser version, complete success depends on how customised your content is and the amount of static content your site.


There is a bulk plug-ins upgrade feature which allows plugins to be updated en masse from both the plug-ins page and the renamed “WordPress Updates” page, which doubles up to list available theme upgrades as well.

Custom Post Types and Tags

3.0 also allows for the creation of custom menus as opposed to having to code HTML on previous versions. Where blogging is concerned the dashboard is sleeker but essentially no major changes have taken place. For advanced users there is the ability to create custom post types and tags. It’s now possible to create a database entry that represents for example, a film, with metadata that specifies the actors, director and release date etc.

Website Promotion and Optimisation

Where SEO is concerned there are no major changes, and to be honest its hard to see where there could be. And, to be honest, with the amount of independent developers developing SEO tools for WordPress they needn’t bother about building any website promotion and optimisation tools into the interface anyway.

In Conclusion

To the untrained eye WordPress 3.0 hasn’t evolved much, and that might be the case for the average blogger. But what WordPress have done is created a deeper side to the software in a solid attempt to attract those who prefer the complexities of say Drupal for example. Custom post types and multisite blog networks are versatile assets that can give experienced administrators the tools they need to realize their visions.

URLPreviously we have touched on making effective use of a URL in terms of utilising the opportunity to target a keyword. But the URL is so much more than simply an opportunity to target a keyword; it is a major search marketing tool. In this instance I mean search marketing in terms of marketing to the consumer once the search results have been displayed. Once you have secured a decent search engine placement you will be fighting it out with another 12 or so first page rankers, and this is where the URL comes into its own. Read more




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