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SEO Copywriting Makes up 50% of Your SEO Marketing Campaign

A large proportion of SEO marketing is based around copywriting. From article marketing down to meta-data and even PPC ads, the copywriting must deliver reader capturing text that converts.

Most People Can Write – But Can They Copywrite?

SEO copywriting isn’t just about being a good writer. Grammatically correct text is essential, but there is more to this pony than one trick. Solid marketing experience is required across a variety of industry in order to apply the correct strategy for the target audience. Read more

16/06/2010/by Ash Mehta

Search Engine Optimisation (SEO)

Classic SEO Mistakes to Avoid

Over the last week or so we have been looking at various SEO techniques to help increase traffic and popularity. So in this post I think it is important to summarise common SEO mistakes that prevent effective search engine optimization. Whether you are an internet marketing company or SEO student, these things are important to learn and recap on now and again.

Lazy Keyword Research: It is easy to cut corners and guess your way through a keyword strategy. Read more

15/06/2010/by Ash Mehta

Search Engine Optimisation (SEO), Social Media Marketing (SMM), Social Media Optimisation (SMO)

8 Reasons You Should Be Using Social Media for SEO PR

Social Media is an integral part of your search engine optimisation strategy. Social media offers guaranteed website promotion and effective SEO PR. Here are 8 key reasons you should be utilising this free marketing resource.

Brand Recognition: The more platforms your brand has a presence within the more potential customers will identity with your business. The longer you are present Read more

14/06/2010/by Ash Mehta

Search Engine Optimisation (SEO), Social Media Marketing (SMM), Social Media Optimisation (SMO)

Twitter – The Ultimate in Organic Search Optimisation

You’ve probably heard about it and the likelihood is you are using it, but are you using Twitter correctly? Twitter is the ultimate organic SEO tool yet too many people are spending their days using a poorly optimised profile and sending out useless tweets.

What you should be doing is carving out your niche on Twitter, set out your stool and strategy and do not deviate from the plan. Here are 10 essential Twitter questions you should be asking yourself today:

Is your username niche and original, will it get you noticed?
What exactly are you using Twitter for? Read more

09/06/2010/by Ash Mehta

Video Marketing

Don’t Forget To Make YouTube Part of Your Online Marketing Strategy

Many view YouTube as a playground for silly videos, frivolous comments and internet nerds trying to make a name for themselves. There is certainly truth in those views, but don’t be put off at a first glance, for YouTube is a vital component of online promotion and organic optimisation. The mere fact that YouTube is owned by Google should make anyone with an online marketing strategy start sniffing around.

YouTube – Flexible, Popular and Highly Ranked

Quite often YouTube videos are displayed in the top few search results. The sheer popularity and the vast amount of content means this website will always rank very highly and be displayed in the listings for any searches relating to the content contained within the site. Read more

08/06/2010/by Ash Mehta

Search Engine Optimisation (SEO)

Better To Rent Than Buy SEO

To buy SEO would mean paying a lump sum of money to an SEO company for the optimization of your site on a one off basis in the hope that you will miraculously climb the search engine rankings. But, as I have said before and never get tired of repeating; SEO is an ongoing process which requires trial and error and consistent attention. If I had a dollar for every time I have heard a boss say, “how much to get this SEO thing done then?” I would be a rich man.

FACT: You can’t buy SEO, you need to Read more

01/06/2010/by Ash Mehta

Internet/Online Marketing

Meta Descriptions, Jibber Jabber and Personalised Google Searches

There is a general consensus amongst internet marketing specialists that meta-descriptions (the text snippets you see in search results) are not a factor that Google and Yahoo consider when ranking pages within their listings. Some people go as far as suggesting that optimizing meta-titles and descriptions is a waste of time. The reason behind this negativity is an apparent announcement sometime ago by both Google and Yahoo stating that they no longer use meta-descriptions in their search algorithms. However, pay close attention because the dynamics have since changed. Read more

28/05/2010/by Ash Mehta

Internet/Online Marketing

SEO – Make Sure You Don’t Pay Twice!

I ran into an old buddy yesterday who runs a tech related ecommerce site. He has been in the game since day one and made a fair bit of cash when the internet was in its infancy. Of late he has been struggling due to excessive competition and the global economic downturn. Price guide websites have put the squeeze on guys like this and the competition for top search spots is at an all time high.

Enter The Internet Marketing Consultant…

He went on to tell me that he has employed the services of an internet marketing consultancy to analyse his site and produce a report highlighting where things could be improved. Fair enough I thought, good idea. However, it turns out that Read more

27/05/2010/by Ash Mehta

Search Engine Optimisation (SEO)

A Professional SEO Company or An Internet Blogger – Who Will You Believe?

This week I read one of those ‘so called expert’ SEO blogs that hand out seemingly good advice for the Internet community. I came across one bold statement that instantly struck me as a wild and somewhat false claim. This guy was telling the world that when it comes to SEO, “if you have WordPress you are 80% there”. If I were to buy that line, then that would mean the last 20% of SEO I could handle myself and my website would be fully optimised for the princely sum of $0, right?

Internet Propaganda Will Lead You Astray

Wrong. The negative side of the internet is that a large percentage of its information is hearsay and propaganda. This guy was clearly trying to throw people off the trail, because in my experience there is no avoiding professional search engine optimisation. In fact, no matter how good you think your SEO is, there will always be something professional SEO can do for you. No website Read more

25/05/2010/by Ash Mehta

Search Engine Optimisation (SEO)

Want SEO? Go Economical Not Cheap

Cheap SEO Services

It baffles me when I hear people say they want to employ cheap SEO or find cheap SEO services. By definition the word cheap implies that you want a service of medium to low quality. Fair enough, cheap jeans might last but they do go out of shape quicker – cheap SEO will struggle to have much shape to begin with. It doesn’t make any sense. When it comes to your website, your business, your pride and joy, why would you want to cut corners? Read more

24/05/2010/by Ash Mehta