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Alternative SEO: 5-Top SEO Tips

Today we shall break away from our Christmas theme of optimizing your online store for the seasonal rush and subsequent January sale campaign, and instead we will focus on some general SEO. Website optimization companies don’t usually give much away for free, and most of what is offered on the net is fairly repetitive. So, seeing as a number of people have been asking me lately, I thought I would give away 5 alternative SEO tips for all to think about.

Multiple Domains
If your business covers separate areas of industry which can be individually defined, then why not consider splitting into multiple domains. Search engines usually only list one page per domain anyway, Read more

28/10/2010/by Ash Mehta

Google Want To Wish You Happy Birthday But What About Your Own Customers?

Internet Marketing Streategy You may have noticed that Google show special logos for notable birthdays of the rich and famous. Well, the search giant has announced that if you add your birthday to your Google profile they will show a special logo for your birthday as well. How nice. But what does this have to do with search or internet marketing strategy…as always I will tell you. Read more

19/10/2010/by Ash Mehta

Uncategorized

Google: They Power Your Website Search Engine Optimisation and Will Soon Be Driving Your Car!

You trust Google to power your search engine results and respond to your website search engine optimisation, but do you trust them to automatically drive your car? What? Yes, that’s right, you heard it here first, Google is experimenting with technology that enables cars to drive themselves.

Google are on a mission – although I hardly think it is as ethically driven as they claim Read more

12/10/2010/by Ash Mehta

e-Commerce & Shopping Carts, Usability & Conversion, Website Design & Development

mCommerce – Apple and Blackberry Will Never Just Be Fruits Again

A friend of mine recently said, “Things were much easier when Apple and Blackberry were just fruits”. I am inclined to agree, what have we become? It seems like you can’t have a 2 minute conversation without someone sliding that infamous unlock button on their iPhone or BB messaging someone from their Blackberry. The entire world is at it, and like it or not, mCommerce is something you need to look into if you are selling online.

Most people assume that because internet access is so readily available on phones these days that they have the mCommerce side of things organically sown up. This is not the case. As any web marketing firm will tell you, mobile users have specific preferred Read more

04/10/2010/by Ash Mehta

e-Commerce & Shopping Carts, Usability & Conversion

3 Essential Shopping Cart Tips To Help You Increase Checkout Conversions

On the face of it a shopping cart might seem like a straight forward mechanism. A customer adds the item, clicks checkout and the money slips neatly into your pocket. Yet in reality a purchase is seldom that straight forward – any website marketing consultant will tell you that. It is quite remarkable how many online store owners manage to royally confuse the process and deter the purchase from taking place. In light of this, here are 3 important shopping cart tips to help you increase checkout conversions and reduce abandonment.

Don’t Confuse The Checkout Process With a Market Research Opportunity

It might seem like a good idea to obtain as much information about a customer before they leave your store, but if you knew that 12% of customers Read more

24/09/2010/by Ash Mehta

Search Engine Marketing (SEM), Search Engine Optimisation (SEO)

Want An Expert? Head On Over To Bing Social

The hype surrounding the Yahoo-Bing search merger has calmed down considerably, replaced by all the fuss over Google Instant. Honestly, the same questions keep being written about and Twittered, hourly!

How will Google Instant affect SEO?
Is SEO Dead?
Is Paid Advertising finished?
Will Google Instant cook my dinner…?

Yes, it has all got rather silly. So it’s nice to have something else to talk about that enhances the internet user experience and Read more

23/09/2010/by Ash Mehta

e-Commerce & Shopping Carts, Usability & Conversion, Website Design & Development

Ecommerce: Don’t Scare off Potential Sales – Allow Guest Purchases and Achieve 23% More Business!

How annoying is it when you really want to purchase something quickly online, only to go right through the checkout process and suddenly be asked to login or sign up. Okay, if you own an online store your aim is to establish long term customers by collecting email addresses and then sending out promotional material, newsletters and Christmas cards etc – yes I said Christmas cards – it’s only 3 months away!…

…Anyway, back to my point. Could you not just allow a guest customer to check out and then provide an option to save personal information post the transaction, that way you have guaranteed the sale.

So why am I ranting about this. I shall tell you. Read more

22/09/2010/by Ash Mehta

Internet/Online Marketing, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Social Media Optimisation (SMO)

Facebook Passes Google In Terms of Time Spent Online

When choosing an online marketing service there are a number of user behaviours you need to consider. Traffic and user volume are clearly the key two considerations, but one sorely overlooked aspect of advertising is the amount of time a user spends on a particular platform.

It is natural to gravitate towards advertising on the most popular mediums, Google remaining the most obvious choice. But surely the best places to advertise are the places in which users spend the most time. Think about it like this, the longer or more regularly a user visits a platform the more time they will have to view an advertisement and consider following the link.

With this in mind, Citi analyst Mark Mahaney compiled some very interesting data for August 2010, showing that Facebook has passed Google in terms of time spent online. Mahaney observed:

“Looking at % of Total Time Spent by the top 5 sites in August, Facebook, for the first time took the top spot with 41.1B minutes followed by Google with 39.8B minutes. Yahoo! fell to the 3rd spot with 37.7B minutes. Also, Yahoo!’s share of time spent in Q3 QTD slid to an all-time low of 9.3%. On a separate note, Google’s management noted that its number of global users crossed the 1B mark for the first time”.

Facebook is becoming an increasingly attractive online marketing service – not just a mere community network. Just look at the accompanying visitor statistics below (Source: Hitwise) Read more

21/09/2010/by Ash Mehta

Search Engine Optimisation (SEO), Security & Privacy

Google Stalker Proves Privacy Isn’t Always Protected – But Search Engine Optimisation Firms Need Their Big Brother

Have you ever wondered whether far away in “Google Land” there is a nerdy looking computer expert tracking your every move around the internet? Scary thought, but one that became a reality last week.

David Barksdale, site reliability engineer at Google has been given the boot after abusing his position by tapping into the voice phone logs, contact lists and chat transcripts of minors, he even went as far as unblocking himself after a teen account owner blocked him out. On one occasion he flaunted the name and address of a 15-year-old’s girlfriend after the teen refused to disclose her name.

David Barksdale – now ex- Google Site Reliability Engineer Read more

20/09/2010/by Ash Mehta

Internet/Online Marketing, Search Engine Optimisation (SEO)

Got an Online Business Idea – Before Approaching a Search Engine Optimization Firm Do Some Basic Level Research of Your Own

You don’t need to find a niche market to create successful online business. Many marketers would have you believe that finding an untapped market with potential is much easier than entering a market already well catered for. This isn’t necessarily true. Agreed, there are over-saturated markets which you may do well to avoid, but most markets have unplugged gaps that can be exploited with the help of an effective search engine optimization firm. Read more

17/09/2010/by Ash Mehta