So here we are, just two days away from the big day, and what a great day it is for doing nothing, eating loads and watching television…and of course sparing a thought for those less fortunate around the world. Christmas might only feel like one day, but traditionally there are in fact 12 days of […]
If you an online retailer who in recent years hasn’t done much business over the Christmas period, or perhaps you run a non-product related site, you may be looking forward to putting your feet up over Crimbo and taking some much needed time away from emails, CMS updating and analytics. Whilst I don’t begrudge you […]
Amazon is the king of upsell, and their popularity has largely been down to harnessing the ability to get people to spend more than they want to. In contrast, the weakness of other product sites is their inability to recommend things the customer actually wants and encouraging the customer to spend more than they want […]
“72% of People Only Conduct Search on Page 1” Last month I conducted a survey amongst my friends, clients, Facebook followers and business associates, asking them how many pages they were prepared to drill down in Google to find a description or link that looked most relevant to what they were looking for. I surveyed […]
Everyman and his dog have a blog these days, in fact this amateur past time is giving Andy Warhole’s ‘fifteen minutes of fame’ quote new life. Over night blog stars emerge daily and businesses achieve notoriety through daily posting and crafty integrated SEO. Contrary to popular belief, blogging isn’t a fast way to cash or […]
Reports have been pouring into Google this week regarding their Google Instant Previews tool and how it is making a mess of analytics data. The problem happens when a searcher rolls his mouse over an instant preview. The image is revealed and the preview is logged as an actual visit on some analytics software. So […]
Forget the Google keyword tool this holiday season and forget hiring a website marketing service to do help you decide on your product promotions strategy. If you want to conduct some really fast, accurate and free market research then get your self over to Amazon’s best sellers section. Go to the Amazon.com home page, scroll […]
Google have announced an “instant previews” tool to reduce pogo-sticking and allow searchers to preview a site before they click through and experience the disappointment of not finding exactly what they want. It really is a cool feature that will hopefully reduce bounce percentage rates making for easier analytics analysis. The feature also serves as […]
Website optimization isn’t just about the search engines. People may arrive at your site but that doesn’t mean they will stay for long or buy anything for that matter. You can build a road, but you still have to persuade people to drive on it, right? I decided to take a different approach to conversion […]
Video is a lethal SEO weapon and some e-retailers are securing top Google spots through highly optimised video content, but how are they doing it? Housing video on your site or linking back to your site from a video content site can earn you valuable traffic if optimised correctly. Unfortunately most video content is poorly […]
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