As you probably are aware, content is becoming increasingly important to SEO strategy. Gone are the days when stuffing keywords and stringing long invisible phrases together were capable of fooling the search engines into high rankings. Nowadays SEO content writing is an art, and if you want to succeed online in 2011 you need to […]
A little while ago a web designer I hadn’t seen for some time said to me during a conversation about that, “SEO is pretty basic stuff, it’s not hard”. Needless to say I had to correct this very misguided statement, not only because it isn’t true but also to save him from becoming one of […]
I hope you enjoyed your Christmas day and managed to get out to the sales and grab some bargains, or at least managed to get online and seek out some heavily discounted goods. Now that the turkey has been digested and the kids have stopped waking you up at silly o’ clock with excitement, you […]
So here we are, just two days away from the big day, and what a great day it is for doing nothing, eating loads and watching television…and of course sparing a thought for those less fortunate around the world. Christmas might only feel like one day, but traditionally there are in fact 12 days of […]
If you an online retailer who in recent years hasn’t done much business over the Christmas period, or perhaps you run a non-product related site, you may be looking forward to putting your feet up over Crimbo and taking some much needed time away from emails, CMS updating and analytics. Whilst I don’t begrudge you […]
Amazon is the king of upsell, and their popularity has largely been down to harnessing the ability to get people to spend more than they want to. In contrast, the weakness of other product sites is their inability to recommend things the customer actually wants and encouraging the customer to spend more than they want […]
“72% of People Only Conduct Search on Page 1” Last month I conducted a survey amongst my friends, clients, Facebook followers and business associates, asking them how many pages they were prepared to drill down in Google to find a description or link that looked most relevant to what they were looking for. I surveyed […]
Everyman and his dog have a blog these days, in fact this amateur past time is giving Andy Warhole’s ‘fifteen minutes of fame’ quote new life. Over night blog stars emerge daily and businesses achieve notoriety through daily posting and crafty integrated SEO. Contrary to popular belief, blogging isn’t a fast way to cash or […]
Reports have been pouring into Google this week regarding their Google Instant Previews tool and how it is making a mess of analytics data. The problem happens when a searcher rolls his mouse over an instant preview. The image is revealed and the preview is logged as an actual visit on some analytics software. So […]
Forget the Google keyword tool this holiday season and forget hiring a website marketing service to do help you decide on your product promotions strategy. If you want to conduct some really fast, accurate and free market research then get your self over to Amazon’s best sellers section. Go to the Amazon.com home page, scroll […]
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