No matter how many times you tell people that web design and website search engine optimisation are two completely different disciplines, you still get asked the same questions. I got an enquiry recently from a friend of a friend; this tends to happen often when you have expertise in a particular area. The person in question was frantic because they had forked out for a new WordPress site design and after 2 weeks realised things weren’t quite as they should be. Below is a list of a few things stated in the email. Read more
In 2009 Google made between 350-500 changes in its search algorithms. That is a hell of a lot of changes to keep up with and has certainly kept search engine optimization experts on their toes. These constant tweaks by Google are the reason implementing SEO on your own is a near impossible task; SEO strategy becomes a full time job. With all these changes flying around you can’t afford to get lazy and become fixated on specific page rankings, because as quick as you achieved them they can just as quickly disappear. Read more
The internet has once again proved to be the true liberator of choice. Users have rejected Google Wave and sent it back with the tide whence it came. Two years in development for little return, surely someone must have been wrapped on the knuckles for this giant failure.
Google were majorly excited a little over a year ago when beat version invites were selling for $95 on eBay. At the time they were quoted as saying: Read more
As of 14th September, 2010, online advertisers residing in Ireland, Canada and the UK will be permitted to bid on and advertise using trademarked keywords. The policy, already applied last year in the US, comes as a massive boost for online marketing firms in the given territories who have previously been somewhat restricted by Google trademark policy.
Google’s explanation of the policy change was stated as follows: Read more
When monthly figures get released and Google’s search share has dropped it always seems alarming at first. Every search engine specialist in the world scrambles to see the graphs and analyse the figures. Changes in search share can affect the way an internet advertising agency maps out its strategy. At first the month of June seemed like cause for concern. But don’t be fooled by statistics because they are often misleading, as we can see below.
According to comscore.com figures for June, both Yahoo and Bing have increased their share.
Search Share Figures June 2010.
- Google: 62.6% – down 1.1 points from 63.7% in May
- Yahoo: 18.9% – up 0.6 points from 18.3% in May
- Bing: 12.7% – up 0.6 points from 12.1% in May
- Ask: 3.6% – unchanged
- AOL: 2.2% – down 0.1 points from 2.3% in May
However, have a look at the overall search volume and you will see a completely different picture Read more
Over the last year or so there has been a rise in the amount of internet marketing companies offering cheap tailored packages in a ‘cash and carry’ bulk style. I will give you an example of a package similar to one I saw recently:
- 100 x search engine submissions
- 200 x backlinks
- 10 x SEO articles submitted to directories
- 75 x forum posts
- 2 x press releases posted at 10 PR sites
Plus some other similar activities…
Total Price: $150 Read more
Waiting on organic seo services to produce results can be tedious. Some results materialise quickly whilst others will have you disappointedly checking your rankings on a daily basis. It all depends on your choice of keywords really. For example I put up a website a couple of months ago and already I rank 5th in Google for my main keyword. Thing is, the market I am operating in is niche, so it wasn’t too difficult to rank, but it is difficult to convert the relatively small amount of traffic into sales – six of one half a dozen of the other. Read more
I was out for drinks the other night at some fancy cocktail do up town; you know the deal, swanky hotel, designer suits and egos working at full capacity. It wasn’t really my scene but I was invited by another seo consultancy firm I know so I obliged and dusted off my whistle and flute (suit).
The night was going fairly well, and I wasn’t planning on doing any seo consultancy, until some guy approaches me saying he had Read more
As an seo specialist I am looking to achieve maximum web optimisation and the highest website ranking for my client. This can be problematic when a client comes to me with old site design where the designer is no longer around to make changes. Older site designs will more than likely require major structural change to achieve a high level of SEO Quite often the client will need to consider reworking the entire website. Problems may also arise if I need to tell the designer of a newly built site that changes need to be made for SEO purposes, a designer can take a critique of Read more
Don’t get me wrong, analysis is an important aspect within every business discipline, but running those reports every Monday morning to analyse SERP movements, traffic sources and visitor demographics will not improve your SEO.
Don’t Be Afraid to Read more
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