The Importance of Flaunting Free Shipping For Internet Marketing – SEO
When it comes to internet marketing – SEO strategy “free shipping” is a great way to generate traffic, and did you know that a lot of people actually search for
Entries by Ash Mehta
Is Your Website A Snail or A Cheetah? SEO Consulting isn’t Just About SERPs
What is your website performance like? Not sure, right? I didn’t think so. In fact most website owners don’t know much about the user experience of their website, and, contrary to popular belief, SEO consulting isn’t just about search engine rankings. For a start, you won’t rank well with a slow site. So as a […]
Google Goes From Confident To Arrogant With Limited Search Results
It isn’t enough that Google thinks it knows what users are searching for, but in a new testing initiative, the search giant has gone a step further by testing limited results. Results are being hidden when Google is confident of what the user is searching for. There have already been complaints on WebMasterWorld where searchers […]
How To Optimise A Landing Page For Google Adwords
Without knowing it, your landing page could be lowering your quality score on Google Adwords. Knowing exactly how to increase your quality score is impossible because Google won’t tell you exactly what is wrong with your ad(s), keyword(s) or landing page. However, there are a number of quality guidelines you can follow to ensure you […]
Young Men More Receptive To Mobile Advertising
A new study by eMarketer shows that young men remember ads more than young women, and are therefore likely to be more receptive. Moreover, overall, men like the ads more than their female counterparts. The eMarketer study shows that 69% of men aged 18-29 remember seeing an ad on their mobile phone, whereas only 42% […]
Google Panda Update 3.2 – Content Refresh
Google has confirmed that a little over a week ago they carried out a data refresh of the Google Panda algorithm, and added that there were no additional changes. This refresh is an update of sorts but more of a reshuffle. I have come to call these “appeasing tweaks”, meaning the list of moaners who […]
Google To Further Penalise Ad-Heavy Pages
The recent Google Panda updates supposedly had a stab at penalising ad-heavy pages, but an announcement from Matt Cutts has indicated that there is more to come in terms of stopping sites plastering pages with ads. Google’s Matt Cutts warns, “If you have ads obscuring your content, you might want to think about it,” asking […]
10 Questions You Need To Ask Before Hiring a Search Engine Marketing Consultant
I often get calls from companies who are a little peeved at having wasted a large chunk of their marketing budget hiring an SEO consultant who simply didn’t deliver. Of course, as a search engine marketing firm this is great for me, but as a responsible business owner I feel it is my duty to […]
6 Top Tips For Choosing a Great Search Engine Marketing Agency
An SEM campaign isn’t something any Tom, Dick or Harry can undertake – like any marketing endeavour it takes experience and some natural flair for creativity. There are many angles to SEM these days you need to hire an SEM company with a comprehensive understanding of all disciplines, not just how to bid on keywords […]
Want Higher Page Rankings? 8 Factors That Will Help You on Your Way to Becoming a Search Engine Optimization Specialist
There are over 200 factors that Google considers when ranking your web pages, yet they refuse to disclose even one. Not even a measly one out of 200 to give you at least a head start. Google claims this is because these factors change and evolve over time, so therefore a list produced today may […]
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