Website owners often only concern themselves with analysing the last click, i.e. the conversion. In an excited state they want to know the ad clicked, the keyword responsible and from where the user was referred. But this is actually a bad place to start. The likelihood is that the person who made the purchase had […]
How important is off-page optimisation compared with on-page optimisation? I get asked that question a lot and whilst it’s a good question I am reluctant to answer it because I feel it isn’t the right question. What we should be focussing on is how rankings are weighted between the two rather than one being more […]
The latest in a string of search engine services to hit the block is search tool called ‘Local Trend Search’ created by fwix . Currently in beta version, the tool provide users with a list of things happening ‘right now’ and recently in a specified local area. For example, if you type in ‘Yankee Stadium’ […]
If I asked you to write ten sentences on your holiday to Greece would you include the phrase ‘my holiday to Greece’ five times within those ten lines? No, because that would look unnatural and like it was written by a six year old. So why is it that people still insist on stuffing web […]
It really is about time. Yahoo Answers always had the potential to be very useful as a web site promotion service if the internal search facility was more efficient. Yahoo Answers is the most popular Q&A on the web and it certainly is very useful if you want an answer. But if you are looking […]
When you first visit a professional SEO consultant they will begin by analysing your website and getting a feel for just how search engine friendly the pages are. Many experts will spot problem areas at a glance, but some things take a deeper analysis to diagnose. One simple check that all specialists carry out is […]
Ask any search engine optimization expert and they will tell you that without a doubt one of the big 3 SEO must do’s is the title tag. Title tags are weighted as part of your overall SEO score and they provide a chance to plug particular keywords and your company name. A title tag is […]
With a disappointing second quarter her cards were already numbered, so today’s sacking via a telephone call won’t have come as much of a surprise to the now ex-Yahoo CEO, who will forever be remembered as the woman who ended Yahoo’s love affair with search. And for me this is the real story here. With […]
Lately we have been focussing on a myriad of topics pertaining to SEO. These have included, how to choose an SEO company, how to utilise Facebook and Twitter and SEO mistakes to avoid. So today I thought I should say a few words for those wanting to be on the other side of the fence, […]
At one time the background of Google Adwords listings was a pale blue, then it was changed to yellow and now Google are switching again but this time to purple. It was about three years ago when Google switched from blue to yellow, and quite why Adword listings have to be highlighted I don’t know. […]
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