Many view YouTube as a playground for silly videos, frivolous comments and internet nerds trying to make a name for themselves. There is certainly truth in those views, but don’t be put off at a first glance, for YouTube is a vital component of online promotion and organic optimisation. The mere fact that YouTube is […]
To buy SEO would mean paying a lump sum of money to an SEO company for the optimization of your site on a one off basis in the hope that you will miraculously climb the search engine rankings. But, as I have said before and never get tired of repeating; SEO is an ongoing process […]
There is a general consensus amongst internet marketing specialists that meta-descriptions (the text snippets you see in search results) are not a factor that Google and Yahoo consider when ranking pages within their listings. Some people go as far as suggesting that optimizing meta-titles and descriptions is a waste of time. The reason behind this […]
I ran into an old buddy yesterday who runs a tech related ecommerce site. He has been in the game since day one and made a fair bit of cash when the internet was in its infancy. Of late he has been struggling due to excessive competition and the global economic downturn. Price guide websites […]
This week I read one of those ‘so called expert’ SEO blogs that hand out seemingly good advice for the Internet community. I came across one bold statement that instantly struck me as a wild and somewhat false claim. This guy was telling the world that when it comes to SEO, “if you have WordPress […]
Cheap SEO Services It baffles me when I hear people say they want to employ cheap SEO or find cheap SEO services. By definition the word cheap implies that you want a service of medium to low quality. Fair enough, cheap jeans might last but they do go out of shape quicker – cheap SEO […]
On Page Website SEO On-page website optimisation is the twin sister of external website optimisation. Sometimes referred to as internal SEO, on-page website SEO is of equal importance to your web marketing campaign as external optimisation. Below are 10 useful tips to help you maximise your on-page search engine optimisation: Ensure every page of your […]
Getting the website built for your business was trauma enough, right? But now you are being told about this search engine optimisation (SEO) thing that needs to be done so your website can be optimized for the search engines. It never seems to stop does it, one thing after another when it comes to technical […]
Internet Marketing Strategy and Planning For any business initiative to achieve success there must be a comprehensive strategy planning process, and internet marketing is no exception. Planning should involve the use of in-depth market and competitor analysis and should be documented in the form of a structured proposal. Internet marketing strategies are no different in […]
In the present day the majority of marketing is done online. Rather than simply hiring a conventional marketing agency, an organisation will have to hire an internet marketing agency. Many high street marketing firms have branched out into internet marketing by opening up a subsidiary company or by employing an internet marketing specialist, but the […]
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