Getting the website built for your business was trauma enough, right? But now you are being told about this search engine optimisation (SEO) thing that needs to be done so your website can be optimized for the search engines. It never seems to stop does it, one thing after another when it comes to technical stuff. Well don’t stress, SEO is actually quite easy to understand at a basic level, past that point you should employ an expert to optimize your website and carry out SEO tasks on a monthly basis.
Understanding SEO in 3 Sections Consisting of 3 Areas
To quickly understand SEO in a matter of minutes it can be broken down into three sections each with three individual areas. Firstly, SEO consists of the following:
- Website Promotion
- Website Placement
- Website Positioning
Website promotion is the activities you engage in to promote your website. As a result of these activities you will be strategically placing your website around the internet, thus the term website placement. And as a result of this strategic placement you will achieve higher website positioning within the major search engines.
To achieve a high level of SEO you will need to engage in SEO activities. These can also be loosely broken down into three key areas:
- Content marketing
- Advertising – although this area is more commonly referred to as search engine marketing (SEM)
The 3 Major Players
Lastly, the entire point of SEO is to target the major search engines whom together also form a threesome:
Now you understand the SEO triangle you are in a position to hire an SEO expert and move forward with your campaign. Soon you will be able to enjoy watching SEO grow the popularity of your website.