Internet Marketing Strategy and Planning

For any business initiative to achieve success there must be a comprehensive strategy planning process, and internet marketing is no exception. Planning should involve the use of in-depth market and competitor analysis and should be documented in the form of a structured proposal. Internet marketing strategies are no different in concept to any other general business strategy; there are certain fundamental aspects of a strategy that cannot be bypassed, for example:

  • Project aim
  • Description of the target demographic
  • Competitor analysis
  • Market trend analysis
  • Risk analysis
  • Budget requirements
  • Short term, mid term and long term goals
  • Performance measurability

Internet Strategy Consultant

There is a distinct difference between someone who implements SEO and an Internet Strategy Consultant. An internet strategy consultant will help you build a road map and structure your path to success. Strategy is about devising a winning formula and ensuring all angles of your internet marketing strategy have been covered with no stone left unturned. Once you have a clear strategy the guidelines will be set out for an SEO implementer to follow – arguably this is the easy part of the job as a person only has to follow instructions.

There is No One Size Fits All

Planning is never a waste of time, and if you don’t employ a comprehensive strategy then you will not maximise the potential of your internet marketing campaign. Don’t dive straight in and start posting random links on heaps of websites or paying to secure PPC keywords every time you think a good one has popped into your head. Sit down and realise a plan; create a specific direction with measurable goals. There is no ‘one size fits all’ when it comes to marketing and there a number of internet marketing strategies to be considered. It is imperative that you employ not just someone capable of executing SEO tasks, but someone who in the first instance will help you paint a picture of what success will look like and how it will be achieved.




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