Not much is the answer for around 75% of those operating a web business. And the reason behind this large failing is the lack of a complete digital marketing strategy. It’s time to forget fancy design work, slow loading pages and dazzling page layouts and time to implement a well researched, user friendly website design […]
Google Caffeine has got every organic search engine optimisation company busy explaining to clients how their website will be affected by the new changes to Google’s search algorithm. Last week we looked at Google Caffeine from the perspective of a search engine consultant, so in this post we cover a few essential things you should […]
Google tweaks its search algorithm 600 times a year, in fact Google execs meet twice a week to discuss the search facility that so many careers and lives have come to depend on. The slightest change in Google search means a drastic change for SEO firms and the businesses that rely on them to optimise […]
Bing is still in its infancy and we are yet to see whether it shall become a potential challenger for Google. But Bing has made some good ground of late and statistics suggest that people are Binging. In fact, just the other day I was at an internet café where all the computers were pre-set […]
Previously we have touched on making effective use of a URL in terms of utilising the opportunity to target a keyword. But the URL is so much more than simply an opportunity to target a keyword; it is a major search marketing tool. In this instance I mean search marketing in terms of marketing to […]
A large proportion of SEO marketing is based around copywriting. From article marketing down to meta-data and even PPC ads, the copywriting must deliver reader capturing text that converts. Most People Can Write – But Can They Copywrite? SEO copywriting isn’t just about being a good writer. Grammatically correct text is essential, but there is […]
Over the last week or so we have been looking at various SEO techniques to help increase traffic and popularity. So in this post I think it is important to summarise common SEO mistakes that prevent effective search engine optimization. Whether you are an internet marketing company or SEO student, these things are important to […]
Social Media is an integral part of your search engine optimisation strategy. Social media offers guaranteed website promotion and effective SEO PR. Here are 8 key reasons you should be utilising this free marketing resource. Brand Recognition: The more platforms your brand has a presence within the more potential customers will identity with your business. […]
You’ve probably heard about it and the likelihood is you are using it, but are you using Twitter correctly? Twitter is the ultimate organic SEO tool yet too many people are spending their days using a poorly optimised profile and sending out useless tweets. What you should be doing is carving out your niche on […]
Many view YouTube as a playground for silly videos, frivolous comments and internet nerds trying to make a name for themselves. There is certainly truth in those views, but don’t be put off at a first glance, for YouTube is a vital component of online promotion and organic optimisation. The mere fact that YouTube is […]
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