About Ash Mehta

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Entries by Ash Mehta

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2025 SEO Roadmap

Throughout the year, we remained unwavering in our commitment—continuously delivering support, enhancing our products, hosting impactful events, and staying true to the human-centered approach that sets us apart in an increasingly AI-driven world.

As we look ahead, we’re excited to share our 2025 Roadmap, complete with a detailed timeline in Google Sheets and concise overviews of each upcoming product.

 

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“SEO Reporting” Goes Global

This has truly been one of our most rewarding and inspiring projects. Our book, SEO Reporting, has already made its way to professionals in dozens of countries worldwide. Now, we’re thrilled to announce the upcoming release of the English edition, set to launch in the coming days—followed by translations into French, German, and more languages soon after.

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Full Crawler: A Complete View of Your Website’s Health

Imagine combining insights from Search Console, GA4, Indexing status, and the latest Googlebot visit—all in one place. With our new Full Crawler, this becomes a reality. It provides a comprehensive overview of your website’s technical health, allowing you to correlate traffic data with structural issues. This enables you to identify, prioritize, and resolve the most critical errors first, making your optimization efforts smarter and more efficient.

Automated Reports: Your Perfect Report, On Autopilot

One of the most anticipated launches of Q1 2025 is our brand-new reporting system. Think of it as a fully customizable Google Slides-style interface, built from the ground up by our team. You’ll be able to add widgets, sort and filter data, and design your ideal report layout—then set it to generate automatically at the frequency you choose.
Yes, it’s as powerful (and exciting) as it sounds!

AI Insights: Smarter SEO, Real-Time Impact

We’ve been building the foundation for years—integrating Search Console, GA4, indexing, and health data. Now it’s time to harness that information. With AI Insights, we help you transform raw data into meaningful actions that drive revenue growth.

What You’ll Get:

  • Health-Based SEO Suggestions
  • Content Optimization Tips
  • Automated SEO Change Metrics
  • Your 24/7 AI-Powered SEO Assistant

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A/B Testing: SEO Experimentation at Scale

Until now, we could only compare performance “before and after” changes. That changes today. Our new A/B Testing system lets you define base URL groups and test variations (A, B, C…)—enabling real comparative analysis of what’s really working.

GA4 Dashboard: Google Analytics, Reinvented

The switch to GA4 hasn’t been easy—but our new GA4 Dashboard changes the game.
Designed for clarity, usability, and action, this dashboard gives you everything GA4 lacks—without the headache.

You’ll never want to go back.

GA4 + Annotations: Total Visibility

With GA4 now fully integrated into our annotation system, you can track the impact of every change you make. See not just SEO gains, but real-time metrics like:

  • Time on page
  • Bounce rate
  • Engagement
  • Revenue

All connected to your annotations, automatically.

REGEX Reimagined

After a short pause in 2024 due to formula bugs, REGEX functionality is back—fully rebuilt and now more powerful than ever. Use it across pages, labels, rules, and more.

Time Tracker & Profitability Insights for Agencies

With nearly 50% of our users being SEO agencies, we’ve built tools specifically for you.
Track:

  • Team hours
  • Task-level effort
  • Uploaded financials

Visualize project profitability, monitor team output, and run your agency with precision.

WordPress Plugin: Native Integration with SEOcrawl

Our upcoming WordPress plugin will enable seamless integration, allowing you to:

  • Apply SEO changes directly from SEOcrawl
  • Auto-measure results
  • Improve your site’s SEO quality—without leaving the dashboard

Migrations Made Easy

Domain or structure changes can derail SEO. With our new Migration Wizard, you can:

  • Merge multiple Search Console properties
  • Track real-time traffic impacts
  • Manage .com → .es or subdomain → subfolder moves with confidence

Advanced Filters + Full Data Export

Advanced filters have revolutionized SEO analysis—but they weren’t available everywhere.
Soon, you’ll be able to:

  • Use filters across 100% of SEOcrawl pages
  • Download comprehensive datasets
  • Slice, dice, and extract the insights that matter most

How FAC Payment Gateway Can Help Boost Your Sales

In the competitive world of e-commerce, offering a smooth and secure payment experience is essential for converting visitors into loyal customers. The faster and more secure you can process payments, the more likely you are to increase sales and improve customer satisfaction. Choosing the right payment gateway can significantly impact your business’s growth. The FAC […]

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Why CWA Payment Gateway is a Must-Have for Your Business

In today’s fast-paced digital economy, businesses must offer a reliable and secure payment processing solution to stay competitive. Whether you run an online store, provide subscription-based services, or manage a platform with frequent transactions, the quality of your payment gateway impacts everything from sales to customer trust. The CWA Payment Gateway by Mitash is designed […]

Magento 2.4.8 Release – Everything You Need to Know

The Magento 2.4.8 (also known as Adobe Commerce 2.4.8) release is scheduled for April 8, 2025. This update is not about introducing flashy features, but rather it focuses on essential security enhancements, performance improvements, and platform stability. Whether you’re an online store owner, developer, or IT manager, understanding what Magento 2.4.8 brings to the table is crucial for maintaining a robust, future-proof eCommerce setup.

Let’s break down this release in detail so you know what to expect, how to prepare, and whether upgrading is the right move for you.

Is Magento 2.4.8 Better Than Previous Versions?

The short answer is yes—especially when it comes to security and compatibility.

Magento 2.4.8 is packed with critical security fixes and bug resolutions that make it more secure and stable than 2.4.7 and older versions. Adobe has patched vulnerabilities identified since the last release, helping merchants protect their stores and customer data against emerging threats.

Here are some reasons why it’s a better version:

  • Security First: 2.4.8 comes with all the latest Adobe security patches, shielding your store from XSS (Cross-Site Scripting), RCE (Remote Code Execution), and session-related vulnerabilities.
  • Stability Boost: Hundreds of bug fixes contribute to a smoother admin experience and a more reliable storefront.
  • PHP 8.3 Compatibility: This release adds official support for PHP 8.3, while still supporting PHP 8.2. PHP 8.3 is not just more secure—it’s faster and more efficient, giving your site a potential performance lift.

It’s important to note that while Magento 2.4.8 is potentially faster than earlier versions, the actual performance gains will depend on your server environment, caching setup, hosting quality, and extension/theme compatibility.

What’s New in Magento 2.4.8?

magento upgrade - mitash

Magento 2.4.8 is all about refinement. It doesn’t reinvent the platform but enhances it from the inside out. Below are the highlights of this release:

PHP 8.3 Support

Upgrading to Magento 2.4.8 means you can take full advantage of PHP 8.3. This version of PHP introduces performance gains, improved memory usage, and enhanced syntax features. Supporting PHP 8.3 helps future-proof your tech stack while ensuring your store runs securely and efficiently.

Security Enhancements

Security remains a top priority:

  • Fixes for potential XSS and RCE vulnerabilities.
  • Input validation improvements.
  • Enhanced session handling and data sanitization.

These updates are crucial for any store handling sensitive customer data and transactions. Adobe usually provides full details in the accompanying Security Bulletin, so be sure to review that if you manage your own deployment.

Platform Stability and Bug Fixes

This release improves the overall quality of Magento’s core functionality:

  • Fewer backend errors and UI glitches.
  • More predictable and reliable catalog management.
  • Stable third-party integrations.

These updates aim to reduce day-to-day frustrations for both developers and store admins.

Key Improvements in Magento 2.4.8

Here’s where you’ll notice real-world benefits:

Performance Optimizations

  • Better caching performance, especially with Varnish.
  • Improved indexing routines.
  • Faster GraphQL API response times.

GraphQL Enhancements

  • Improved caching for API queries.
  • Enhanced performance for specific operations.
  • Expanded schema support to make building headless frontends easier.

Accessibility Improvements

Magento continues its commitment to accessibility by aligning better with WCAG (Web Content Accessibility Guidelines). This makes your store easier to navigate for users with disabilities and improves usability overall.

Updated Integrations & Dependencies

Magento 2.4.8 ensures compatibility with the latest versions of critical third-party services:

  • Elasticsearch & OpenSearch: Support for updated versions ensures your search functionality remains fast and secure.
  • Redis: Compatibility with newer Redis releases for improved caching and session storage.
  • Varnish: Upgraded support for better performance with HTTP acceleration.
  • MySQL/MariaDB: Continued support for current database engines.
  • Composer & JavaScript Libraries: Core dependencies such as Composer packages and jQuery UI have been updated for better performance and compatibility.

Major Fixes

Magento 2.4.8 addresses several pain points reported by users:

Checkout & Payment Fixes

  • Resolved bugs around payment method selection, cart persistence, and shipping calculations.
  • Better support for order placement and confirmation logic.

Admin Panel Improvements

  • Stability improvements to product, customer, and order management.
  • Fixes to configuration pages and better error messaging.

Catalog Management

  • Price indexing bugs resolved.
  • Attribute assignment and configurable product updates are more stable.

API Reliability

  • REST and GraphQL APIs have been enhanced to ensure smoother integrations.

Installation & Upgrade Enhancements

  • Common issues faced during upgrade/installation have been addressed for a smoother deployment process.

Things to Know Before Upgrading

Before you jump into the upgrade process, here are some critical steps:

  1. Review the Release Notes

Adobe’s official Release Notes include known issues, prerequisites, and any post-upgrade tasks you need to perform.

  1. Check System Requirements

Ensure your hosting environment meets all the new requirements—especially support for PHP 8.3 if you’re planning to upgrade.

  1. Verify Extension & Theme Compatibility

Not all third-party extensions and custom themes are ready for 2.4.8 or PHP 8.3. Contact your vendors or developers to confirm compatibility.

  1. Back Up Everything

Take a complete backup of your codebase, media files, and database before starting the upgrade process.

  1. Test in a Staging Environment

Never upgrade directly on your live site. Always test in a staging clone first. Verify that:

  • All major user flows work (browsing, cart, checkout).
  • Admin features function correctly.
  • Integrations are stable (payment gateways, ERP, shipping, etc.).
  1. Use Composer for Upgrading

Magento recommends using Composer to upgrade, ensuring better control over dependencies and rollback options.

  1. Plan for Downtime

Even with preparation, you may encounter issues. Schedule your upgrade during off-peak hours and inform your customers in advance.

  1. Get Professional Help if Needed

If your team doesn’t have in-house Magento expertise, consider working with a certified Magento development agency. They can ensure a smooth transition and post-upgrade support.

The Magento 2.4.8 release is not flashy—but it’s essential. It strengthens your store’s defenses, improves performance, and ensures long-term compatibility with the latest technologies like PHP 8.3. These under-the-hood improvements are the foundation of a secure and scalable eCommerce platform.

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Proof That Fortune 50 Don’t Care About Social Media – Waste of Valuable Time Or Necessary Pain In The B***?

Social Media is fashionable, but is it really that useful? 56% of Fortune 50 companies don’t seem to think so, which makes you wonder whether all this Tweeting and Facebook posting we do is just a waste of time. Only 44% of these 50 have social media links on their home page, yet surprisingly the […]

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5 Ways To Get More Traffic To Your Website

One thing we all want, whether we run a blog or an ecommerce site, is more traffic, and lots of it. So, without further ado, here are 5 ways to get more traffic to your website. 1. Targeted Content Don’t just write blog posts/articles willy-nilly. Even though natural articles/posts always bring some traffic, eventually,

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4 Sure Fire Conversion Boosters

If you have experienced a slow start to 2013 and your site is suffering high traffic but low conversions, then check out the sure fire conversion boosters below: Multiple Buy Now Buttons Users are accustomed to scrolling these days and will always look beyond what they see directly in front

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