You don’t need to find a niche market to create successful online business. Many marketers would have you believe that finding an untapped market with potential is much easier than entering a market already well catered for. This isn’t necessarily true. Agreed, there are over-saturated markets which you may do well to avoid, but most markets have unplugged gaps that can be exploited with the help of an effective search engine optimization firm. Read more
Like fashion trends, SEO myths seem to surface every now and again, only to die out when a trusted expert from a search engine company puts play to their silliness. The majority of myths begin in forums started by individuals speculating on their “SEO failures”. People find it difficult to understand the way algorithms interpret their changes and subsequently arrive at nonsensical conclusions.
You see, the hardest thing about SEO is understanding cause and effect. There are so many contributing factors as to why SERPs behave in a particular way. Sadly, for those like me who run a search engine company, clueless individuals spread rumours around the internet misleading unsuspecting readers. This means we get bombarded with the same questions pertaining to the same myths month in month out. Read more
A few of my clients have been a little concerned about the recent launch of Google Instant and how it might affect their SEO progress and search rankings. In fact I have been reading a lot of conflicting information on Google Instant and SEO over the last few weeks so I did some investigating to set the record straight for you.
For those who don’t know, Read more
Some naughty boy or girl has leaked a Google document that discloses the first half of 2010 AdWords advertising spend of Google’s customers. Oops, more bad news for Google, this certainly doesn’t do any favours for those involved and their collective search engine optimisation campaign. I wonder how much the culprit got paid for sneaking that little file out the door.
The document was first leaked to adage who have of course leaked into onto the internet and into my inbox via some other sources. Check out the graphs below.
I am pleased to be able to bring you this jaw dropping information that reveals Read more
Lately I have been praising Google for a number of new innovations including the recent Google Maps branded points-of-interest initiative which is currently in beta stage. But as an SEO optimisation consultant I must say today I am not a happy bunny.
Google has always shown a maximum of three ads above its unpaid organic search results, but it seems this is all set to change as they are currently experimenting with four, throwing in their own comparison ad into the mix. So, if you have just organically made it onto Google page 1, you may soon be dropping off to page 2 again. Read more
Search is an exiting industry to be involved in right now and web marketing solutions just seem to get broader everyday. For every announcement surrounding the Yahoo-Bing merger, Google come out with a new innovation to ensure they remain in the spotlight and stay at least 5 steps ahead of the pack.
Google’s latest offering comes courtesy of Google Maps and is something that was first tested back in March on the Australian version of Google Maps. “Sponsored map icons” are points-of-interest displayed on a Google Maps search branded with company logos.
For instance, Read more
Did you even know Google Realtime Search existed? Probably not, and if you did you may have known it as Google Real-time Search with a hyphen. Anyway, in the know or not, Google Realtime Search now has its own home page at http://www.google.com/realtime
This realtime feature allows you to conduct a search once and then continually monitor the page without needing to refresh. You don’t get the standard results displayed by Google.com, realtime does what it says on the tin and provides up to the minute results as they happen. This provides the searcher with a comprehensive insight of relevance for a given subject matter, gathering results from news feeds, Twitter, Friend Feed, Facebook, blogs etc. Read more
Internet Marketing Services Rub Palms As ‘No Anonymity’ Policy is Prophesized
If you don’t want you private life shared on the internet then you clearly have something to hide, either that or you are doing something illegal that the government should know about. That is, according to Google CEO Eric Schmidt, who when speaking with Maria Bartiromo on CNBC recently, explained:
“People who have something to hide shouldn’t be doing things online that might potentially expose them if law enforcement seeks access to their search histories. If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place”. Read more
Today is an officially exciting day for SEO workers worldwide, because as of today organic Yahoo! search results are powered by Bing, signalling a landmark moment for search and meaning an interesting challenge could potentially be mounted on Google in months/years to come. Paid Yahoo ads are still powered by Yahoo but the entire organic search has Read more
It might seem a bit strange at first, an SEO expert of a major corporation hiring in an independent SEO consultant, but I often get calls from SEO experts who want me to work alongside them in a project. There are a number of reasons why this practice makes perfect sense.
Specialised Expertise
Every SEO expert and indeed professional SEO service has their particular areas of expertise, and over the last few years many specialised areas have opened up within the industry. An in-house SEO expert may need specialised expertise in areas such as social media promotion, local SEO, mobile SEO, copy-writing for SEO, link-building, and so on. Read more
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