When choosing an online marketing service there are a number of user behaviours you need to consider. Traffic and user volume are clearly the key two considerations, but one sorely overlooked aspect of advertising is the amount of time a user spends on a particular platform. It is natural to gravitate towards advertising on the […]
Search engine optimisation and SEO in general is a multi faceted beast, there are so many ways to drive traffic and improve rankings, yet we often over complicate things by searching for some technical hidden bit of genius that no one else has discovered yet. So, how about this instead; if your website is suffering a lull and the buzz seems to have died down, consider looking a little closer to home and make a change that creates an emotional response.
A few of my clients have been a little concerned about the recent launch of Google Instant and how it might affect their SEO progress and search rankings. In fact I have been reading a lot of conflicting information on Google Instant and SEO over the last few weeks so I did some investigating to […]
$8.5m sounds like a big payday for someone, but don’t get too exited for the plaintiffs, the seven involved in bringing this action will receive no more than $2,500 each. 30% of the cash will go to lawyers and the rest will be put in a fund for organisations involved with internet education and privacy […]
I have been following the Yahoo-Bing transition since its inception giving those who own an SEO services company and individual marketers the heads up on developments as they happen. Last week saw the completion of Yahoo’s organic transition becoming fully powered by Microsoft Bing. This week Yahoo has given search marketing advertisers the green light […]
The idea of an email marketing campaign is to grab the reader’s attention through a compelling headline and keep pounding them with relevant information and tantalizing offers until they cave in and buy into your product or service. In a nutshell you need to make your emails unavoidable and irresistible. Emails always drop in order […]
As a search engine optimisation company we are always looking at CMS developments to see what potential they have for enhancing the SEO potential of our clients’ websites. If you have already had a look at Joomla, Drupal and WordPress and are still thinking none of these platforms really suit your business model, then you […]
You couldn’t make this up, and why would you want to; MC Hammer taking on Google, whatever next! The “Cant Touch This” rapper announced WireDoo at the Web 2.0 Summit in San Francisco. He explained that the “Deep Search Engine” would go beyond Google’s ability to deliver “deep” results based on the relationship between keywords […]
No doubt by now you will have heard about the nerd fight going on between Google and Bing. Popcorn has been thrown back and forward all week as each side responds in a war of words that represents something like, “My dad can beat up your dad”. Google accused Bing of copying search results after […]
With 28,000 downloads everyday and over 11.4 million active installations, WordPress is a force to be reckoned with. The release of WordPress 3.0 in June this year had Joomla and Drupal shaking in their boots again. But what difference will this new version make to the CMS world and website promotion and optimisation. Multi User […]
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