The idea of an email marketing campaign is to grab the reader’s attention through a compelling headline and keep pounding them with relevant information and tantalizing offers until they cave in and buy into your product or service. In a nutshell you need to make your emails unavoidable and irresistible.
Emails always drop in order of delivery, so if you send enough marketing emails to a person you can guarantee a top spot or two in your target’s inbox at one stage or another during the campaign, yet what if there was a force working against you that not only made sure you never made the top spot, but made sure all your targeted emails were way down on the list?
Enter Google Priority Inbox. This intelligent little monster uses algorithmic techniques to automatically capture and organize “important” emails and de-emphasize other email. It is not a spam filter, but an automated organization tool that could very well upset your web site promotion internet marketing strategy. Google had this to say about its new baby:
Gmail’s servers look at several types of information to identify the email that’s important to you, including who you email and chat with most, how often you email with these people, and which keywords appear frequently in the emails you read.
So, you can see just how targeted web site promotion internet marketing emails will get pushed to the bottom of the pile as the priority system relegates promotional emails. Rather than simply reading emails in order as most people tend to do, the unimportant stuff will get pushed into the “everything else” category and may never get read.
See for yourself here: http://www.youtube.com/watch?v=5nt3gE9dGHQ&feature=player_embedded#!