On the face of it a shopping cart might seem like a straight forward mechanism. A customer adds the item, clicks checkout and the money slips neatly into your pocket. Yet in reality a purchase is seldom that straight forward – any website marketing consultant will tell you that. It is quite remarkable how many […]
The hype surrounding the Yahoo-Bing search merger has calmed down considerably, replaced by all the fuss over Google Instant. Honestly, the same questions keep being written about and Twittered, hourly! How will Google Instant affect SEO? Is SEO Dead? Is Paid Advertising finished? Will Google Instant cook my dinner…? Yes, it has all got rather […]
How annoying is it when you really want to purchase something quickly online, only to go right through the checkout process and suddenly be asked to login or sign up. Okay, if you own an online store your aim is to establish long term customers by collecting email addresses and then sending out promotional material, […]
When choosing an online marketing service there are a number of user behaviours you need to consider. Traffic and user volume are clearly the key two considerations, but one sorely overlooked aspect of advertising is the amount of time a user spends on a particular platform. It is natural to gravitate towards advertising on the […]
Have you ever wondered whether far away in “Google Land” there is a nerdy looking computer expert tracking your every move around the internet? Scary thought, but one that became a reality last week. David Barksdale, site reliability engineer at Google has been given the boot after abusing his position by tapping into the voice […]
You don’t need to find a niche market to create successful online business. Many marketers would have you believe that finding an untapped market with potential is much easier than entering a market already well catered for. This isn’t necessarily true. Agreed, there are over-saturated markets which you may do well to avoid, but most […]
Like fashion trends, SEO myths seem to surface every now and again, only to die out when a trusted expert from a search engine company puts play to their silliness. The majority of myths begin in forums started by individuals speculating on their “SEO failures”. People find it difficult to understand the way algorithms interpret their […]
A few of my clients have been a little concerned about the recent launch of Google Instant and how it might affect their SEO progress and search rankings. In fact I have been reading a lot of conflicting information on Google Instant and SEO over the last few weeks so I did some investigating to […]
Some naughty boy or girl has leaked a Google document that discloses the first half of 2010 AdWords advertising spend of Google’s customers. Oops, more bad news for Google, this certainly doesn’t do any favours for those involved and their collective search engine optimisation campaign. I wonder how much the culprit got paid for sneaking […]
Lately I have been praising Google for a number of new innovations including the recent Google Maps branded points-of-interest initiative which is currently in beta stage. But as an SEO optimisation consultant I must say today I am not a happy bunny. Google has always shown a maximum of three ads above its unpaid organic […]
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