So here we are, just two days away from the big day, and what a great day it is for doing nothing, eating loads and watching television…and of course sparing a thought for those less fortunate around the world. Christmas might only feel like one day, but traditionally there are in fact 12 days of Christmas, you know the song, “On the first day of Christmas my true love gave to me….”, etc. So in the true spirit of Christmas I have put together a list of 12 essential SEO basics. Use this as a checklist to analyse your SEO campaign while Read more
If you an online retailer who in recent years hasn’t done much business over the Christmas period, or perhaps you run a non-product related site, you may be looking forward to putting your feet up over Crimbo and taking some much needed time away from emails, CMS updating and analytics. Whilst I don’t begrudge you a break, my advice is not to be too neglectful for too long. One SEO obvious trend we have seen from Google this year is one of requiring regular content – or at the minimum regular subtle change – to ensure stable SERP positioning. Therefore, resting your website over the Christmas period may result in ranking slips.
Another reason for making this an SEO Christmas is, Read more
Amazon is the king of upsell, and their popularity has largely been down to harnessing the ability to get people to spend more than they want to. In contrast, the weakness of other product sites is their inability to recommend things the customer actually wants and encouraging the customer to spend more than they want to. The recommendation engine is a massive part of the Amazon sales funnel and overall strategy, and whilst we are often too proud to copy strategy, every online store owner should start take note of the way Amazon present their recommendations and subsequently increase sales.
People Who Purchased This Also Liked This…
By nature we are tribalistic beings and like to belong to a group we identify with, this is the reason Read more
“72% of People Only Conduct Search on Page 1”
Last month I conducted a survey amongst my friends, clients, Facebook followers and business associates, asking them how many pages they were prepared to drill down in Google to find a description or link that looked most relevant to what they were looking for. I surveyed 106 people, which is arguably a small pool to survey, but the results I feel are representative of the current search climate. The results were as follows:
- Only page 1: 72%
- No further than page 2: 19%
- No further than page 3: 8%
- Whatever it takes to find the best description: 1%
In truth I am surprised at the amount Read more
Everyman and his dog have a blog these days, in fact this amateur past time is giving Andy Warhole’s ‘fifteen minutes of fame’ quote new life. Over night blog stars emerge daily and businesses achieve notoriety through daily posting and crafty integrated SEO. Contrary to popular belief, blogging isn’t a fast way to cash or fame. Most blogs are pretty much ignored both by people and search engines, but with good reason. So how can you make sure your mum isn’t the number 1 and only fan of your blog?
- Use an SEO Friendly CMS
If you aren’t savvy with HTML then you should choose an SEO friendly CMS like WordPress. Some are ‘out of the box’ more SEO friendly than others. For example, Google Blogger for all its simplicity really isn’t SEO friendly unless you know how to configure the main HTML template, and even then ability to manipulate each individual post is seriously lacking. Read more
AUSTRALIA • NEW ZEALAND • UNITED KINGDOM
© Copyright 2021 – Mitash Digital – We live in Australia