2 - 2012 - Mitash Digital

Google Goes From Confident To Arrogant With Limited Search Results

It isn’t enough that Google thinks it knows what users are searching for, but in a new testing initiative, the search giant has gone a step further by testing limited results. Results are being hidden when Google is confident of what the user is searching for. There have already been complaints on WebMasterWorld where searchers claim a search for “BBC Football” only returned a single web result. Should this experiment become a reality, the ramifications for online business are huge.

The official line on this from Google’s Matt Cutts is, “Sometimes less is more with search results”. Another statement from a Kapoor in the Google display team reads, “In an effort to provide the most useful results for searchers we are constantly testing new features. Putting users first has served us well so we continue to do that”.

Are we facing a future where Google becomes an Read more

17/02/2012/by Ash Mehta

How To Optimise A Landing Page For Google Adwords

Without knowing it, your landing page could be lowering your quality score on Google Adwords. Knowing exactly how to increase your quality score is impossible because Google won’t tell you exactly what is wrong with your ad(s), keyword(s) or landing page. However, there are a number of quality guidelines you can follow to ensure you aren’t hindering your own progress by breaking some of the cardinal rules. Remember, once you have implemented this checklist it will take a while for the Google Adwords bot to crawl your page and re-evaluate your score; so be a little patient.

Check the speed of your page using http://tools.pingdom.com/fpt/
Check for site validation issues using http://validator.w3.org
Check your site for hidden error pages
Make sure your page has a keyword density of at least 2%
Make sure you optimise headers (H1/H2/H3) with your keywords Read more

16/02/2012/by Ash Mehta

Mobile

Young Men More Receptive To Mobile Advertising

A new study by eMarketer shows that young men remember ads more than young women, and are therefore likely to be more receptive. Moreover, overall, men like the ads more than their female counterparts. The eMarketer study shows that 69% of men aged 18-29 remember seeing an ad on their mobile phone, whereas only 42% of women remember seeing an ad. Strange but true, and here are the results to prove it.

Where men were concerned “Dislike very much” got the least votes and “neither like nor dislike” got the most. However, an impressive 20%

15/02/2012/by Ash Mehta