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Outside of the work you employ a web promotion company to do, you should always be looking to further your SEO campaign where possible, and that means link building at every opportunity. Thing is, as much as people hype up link building as a multi faced, broad activity, once you have blogged, posted in forums, article directories, local business directions and retweeted/Facebooked all these links, what else is there? Fan sites…

Posting on fan forums…

Fan sites are ideal hot spots for leaving links that won’t be torn down by over zealous moderators, why? Because fans love finding new places that house info about their given interest, that is, as long as the links posted look genuine. For example, if you own an online store that sells home improvement products then target DIY Fan sites with gentle posts like “I am using the Bosch ZX45 Sander and it really does the job, this is the one I mean (url)”. Or, if you run a music store Read more

Video SEOVideo is a lethal SEO weapon and some e-retailers are securing top Google spots through highly optimised video content, but how are they doing it? Housing video on your site or linking back to your site from a video content site can earn you valuable traffic if optimised correctly. Unfortunately most video content is poorly optimised and missing simple basic SEO strategy.

Follow my 6-point video content optimisation check list and don’t waste the opportunity for higher levels of traffic.

Video SEO Checklist:

  1. Make Sure You Use a Supported Format
    Google sitemaps accepts .mpg, .mpeg, .mp4, .m4v, .mov, .wmv, .avi, .asf, .ra, .ram and .flv files. Don’t be silly enough to Read more

YouTube MarketingMany view YouTube as a playground for silly videos, frivolous comments and internet nerds trying to make a name for themselves. There is certainly truth in those views, but don’t be put off at a first glance, for YouTube is a vital component of online promotion and organic optimisation. The mere fact that YouTube is owned by Google should make anyone with an online marketing strategy start sniffing around.

YouTube – Flexible, Popular and Highly Ranked

Quite often YouTube videos are displayed in the top few search results. The sheer popularity and the vast amount of content means this website will always rank very highly and be displayed in the listings for any searches relating to the content contained within the site. Read more

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