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I often get calls from companies who are a little peeved at having wasted a large chunk of their marketing budget hiring an SEO consultant who simply didn’t deliver. Of course, as a search engine marketing firm this is great for me, but as a responsible business owner I feel it is my duty to point out a list of things you should check with a search engine marketing consultant before hiring their services.

  1. Can you tell me exactly how you conduct SEO?
    This might sound like a simplistic question, but a good consultant should be able to reel off a list of SEO techniques that have proved successful in the past.
  2. What are you going to need from me to be successful?
    This question will help you determine if he/she is going to take your money and Read more

An SEM campaign isn’t something any Tom, Dick or Harry can undertake – like any marketing endeavour it takes experience and some natural flair for creativity. There are many angles to SEM these days you need to hire an SEM company with a comprehensive understanding of all disciplines, not just how to bid on keywords and set up a PPC campaign. SEM requires an expert to get inside the mind of the consumer and try innovative methods of attracting consumers through creative copy and alternative channels.  Read more

google instantA few of my clients have been a little concerned about the recent launch of Google Instant and how it might affect their SEO progress and search rankings. In fact I have been reading a lot of conflicting information on Google Instant and SEO over the last few weeks so I did some investigating to set the record straight for you.

For those who don’t know, Google Instant is a new feature that predicts what a user is searching for and shows results as they type. It uses Google’s auto-complete technology to show predicted search terms in a drop-down box and begins to display search results below the box.

In my opinion, there is no chance of SEO being affected here. Humans are still Read more

google buzz$8.5m sounds like a big payday for someone, but don’t get too exited for the plaintiffs, the seven involved in bringing this action will receive no more than $2,500 each. 30% of the cash will go to lawyers and the rest will be put in a fund for organisations involved with internet education and privacy issues.

Google made a huge booboo when they launched Google Buzz back in February by automatically including users’ frequent Gmail contacts on public Buzz profiles. As the world’s biggest search provider you really have to get ‘privacy’ right, but then aren’t lawsuits tax deductable? This could be a small blessing for the Google accountant.

Who gets to keep the interest on the fund is my question, perhaps they can slice it up between the rest of the Gmail account users who may have divorced, lost business or been caught lying in the debacle of the Google Buzz launch. Or better still, allocate the money to search engine marketing company initiatives to help us protect against Google privacy slips….wishful thinking. Read more

web promotionWebsite owners often only concern themselves with analysing the last click, i.e. the conversion. In an excited state they want to know the ad clicked, the keyword responsible and from where the user was referred. But this is actually a bad place to start. The likelihood is that the person who made the purchase had been to your site a few times beforehand, perhaps they stalled on the sale checking out the competition, or perhaps they forgot completely and were prompted by a second advertisement to come back again. It is rare that a person buys straight away, and for that reason the picture is usually bigger than it first looks. Read more

google-remarketingHave you ever wondered why, sometimes when you browse a product on a website, the very site you abandoned suddenly starts targeting you with adverts via YouTube, Facebook and other platforms you visit?

This is called “remarketing” and, if you own an online business, could be the answer to reducing cart abandonment and infiltrating the minds of potential customers.

How Does Google Remarketing Work?

Google Display Network’s “remarketing” program lets you create ad campaigns based on Read more

Popular websites are not always the ones optimised at all costs for search engine spiders, but instead those that comprise all the elements required for a successful core story. Take a large percentage of the forums, blogs and business websites that rise in fame, and you will see they all have one thing in common – a compelling ‘core story’. For example, at Mitash, we aren’t just an SEO company; we operate as a digital marketing agency. Because we understand that page features, content, widget placement, tone, branding and design play a massive role in the overall SEO strategy. It isn’t just about backlinks and keywords for us. SEO is so much more than that, and this forms the basis for our core story. Without this understanding and this vision, we might just of ended up another Read more

We all live in fear of getting that dreaded Google notification that claims we have violated the Google Adwords TOS and our account has been suspended, indefinitely. Getting reinstated isn’t easy and is a huge inconvenience, potentially losing you massive revenue. To avoid the dreaded notification you need to be vigilant in not breaking the rules and avoid common AdWords crimes.

Crime 1: Too Many Ads

If your site is loaded with ads leading to merchant sites then you are walking the line. The way Google sees it is as Read more

By the end of this month the Google social search mechanism will be completely rolled out. For those of you that don’t know what this is, let me give you the heads up. It has actually been in test phase for quite some time – the last quarter of 2009 I believe.  Now, by social search I don’t mean real time results  from random people on Twitter, I mean social search as in connecting you to content created by people in your social circle.

What is Your Social Circle?

Your social circle is people you are connected to through Googlemail, Twitter, people you follow in Google reader, Flickr and other social mediums. Google will now display blog posts, profiles, images and other content from members of your social circle when you conduct a search. Be aware though that you may be shown friends of your Twitter friends or slightly random people you wouldn’t expect to pop up – but this is intentional and will also be related to you in some way. The idea is to broaden your social circle and discover other people with stuff to share that you will genuinely be interested in.

To give you an example of how it works; if you were my friend and connected via twitter, gmail, etc. and you typed in ‘Search Engine Optimisation’, you might see the following:

Google Social Results

Why Are Google Introducing Social Search?

Well, believe or not we like to follow each other, I don’t mean on Facebook I mean in reading, buying and browsing trends. For example, if I was buying a new mp3 player I would more than likely want to know what the people in my social circle thought about mp3 players and what brand of player people had been purchasing. One of my social circle may have written a “best mp3 players” blog post, and another may have recently purchased and reviewed an mp3 player on Amazon. This would surely help me to buy with more confidence, and with affiliate marketing and fake reviews making it all but impossible to source honest information, this is great news in terms of reliability.  In a roundabout way Google social search is putting control back in the hands of the browser, allowing us to trust content again and operate within search boundaries. Or is it? I mean you can hardly trust friends of friends on Twitter or someone you liked on Flikr. I guess what this really means is, we now need to be extra careful who we ‘socially’ connect with.

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