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An SEM campaign isn’t something any Tom, Dick or Harry can undertake – like any marketing endeavour it takes experience and some natural flair for creativity. There are many angles to SEM these days you need to hire an SEM company with a comprehensive understanding of all disciplines, not just how to bid on keywords and set up a PPC campaign. SEM requires an expert to get inside the mind of the consumer and try innovative methods of attracting consumers through creative copy and alternative channels.  Read more

google-remarketingHave you ever wondered why, sometimes when you browse a product on a website, the very site you abandoned suddenly starts targeting you with adverts via YouTube, Facebook and other platforms you visit?

This is called “remarketing” and, if you own an online business, could be the answer to reducing cart abandonment and infiltrating the minds of potential customers.

How Does Google Remarketing Work?

Google Display Network’s “remarketing” program lets you create ad campaigns based on Read more

Some naughty boy or girl has leaked a Google document that discloses the first half of 2010 AdWords advertising spend of Google’s customers. Oops, more bad news for Google, this certainly doesn’t do any favours for those involved and their collective search engine optimisation campaign. I wonder how much the culprit got paid for sneaking that little file out the door.

The document was first leaked to adage who have of course leaked into onto the internet and into my inbox via some other sources. Check out the graphs below.

I am pleased to be able to bring you this jaw dropping information that reveals Read more

Pay Per Click AdvertisingWaiting on organic seo services to produce results can be tedious. Some results materialise quickly whilst others will have you disappointedly checking your rankings on a daily basis. It all depends on your choice of keywords really. For example I put up a website a couple of months ago and already I rank 5th in Google for my main keyword. Thing is, the market I am operating in is niche, so it wasn’t too difficult to rank, but it is difficult to convert the relatively small amount of traffic into sales – six of one half a dozen of the other. Read more

Not much is the answer for around 75% of those operating a web business. And the reason behind this large failing is the lack of a complete digital marketing strategy. It’s time to forget fancy design work, slow loading pages and dazzling page layouts and time to implement a well researched, user friendly website design that concentrates on conversion.

Externalise Your Vision

No one can blame you for being excited when your website was completed and you wooed all your friends and associates with how technical and interactive it was – but the disappointment soon kicked in after a couple of months of low conversions, right? Don’t worry, it’s a common Read more

In the present day the majority of marketing is done online. Rather than simply hiring a conventional marketing agency, an organisation will have to hire an internet marketing agency. Many high street marketing firms have branched out into internet marketing by opening up a subsidiary company or by employing an internet marketing specialist, but the two areas should never be confused, internet marketing is entirely different to standard conventional marketing. Read more

Opt For Sustainability Over a Big Budget

SEO and SEM are often confused, and although usually considered synonymous, most experts have slightly differing opinions on what the two terms actually mean. For the purpose of this article, SEO shall mean natural search engine optimisation often referred to as organic SEO, and SEM shall refer to Pay-Per-Click advertising, paid banner advertising and paid linking. Read more

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