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The internet is broader, faster and increasing in user capacity every day. Competition is rife and no matter how niche your business is you need an SEO solution provider to help you become as visible to your target market as possible.

Navigating passed the cowboys and finding a real expert isn’t easy, but with a bit of commonsense you can find an excellent search engine optimization services provider at a great price. Most of the “How to find an SEO expert” advice on the web focuses on experience, client base etc. But just because an SEO agency hasn’t worked with major brands doesn’t mean they aren’t brilliant – it might simply mean that they specialise in small to medium sized businesses and prefer to work on a more personal basis. So here are a few things people generally don’t think of when vetting their list of potential SEO agencies.

1. Study The Website

Start with the website. A website is the face of a business and something a company should take pride in. A website speaks silently about a business and says everything about quality, professionalism, effort and in the case of an SEO agency website, their understanding of a ‘quality user experience’. By nature of the profession an SEO agency website should be Read more

One thing we all want, whether we run a blog or an ecommerce site, is more traffic, and lots of it. So, without further ado, here are 5 ways to get more traffic to your website.

1. Targeted Content

Don’t just write blog posts/articles willy-nilly. Even though natural articles/posts always bring some traffic, eventually, Read more

Last week I wrote about the full launch of Google’s Social Search facility and the positives and negatives of ‘results from your social circle’. Not long after publishing that post I was contacted directly by a few of you voicing concerns about just how far Google intends on going in terms of violating a persons right to online privacy. This got me thinking, and it is only really when you take time out to think about Google that you realise they know a hell of a lot about us. Perhaps our online privacy has been completely lost, but in all honesty it’s a little too late for us to bolt the stable door.

On one hand we love the Internet for its freedom, and whether the latest leaked document on U.S. operations by Wikileaks or the exposure of a celebrity involved in a nude act, the fact is Read more

google-remarketingHave you ever wondered why, sometimes when you browse a product on a website, the very site you abandoned suddenly starts targeting you with adverts via YouTube, Facebook and other platforms you visit?

This is called “remarketing” and, if you own an online business, could be the answer to reducing cart abandonment and infiltrating the minds of potential customers.

How Does Google Remarketing Work?

Google Display Network’s “remarketing” program lets you create ad campaigns based on Read more

Google Farmer UpdateA while ago I told you the Google Farmer change was coming, but just how big an impact it was going to have I couldn’t have told you back then. Well, since this baby has been in operation for a good couple of weeks now, I can tell you a lot more about how it is affecting search and ecommerce in general.

Massive Changes In Search Results

We knew this massive change to Google’s ranking algorithm would improve query results and wean out websites who reuse content and try to beat the system, what we couldn’t of known is that this change would affect 11.8% of Google queries in the United States.

Google makes about 500 changes to its algorithm per year, some miniscule and others with greater importance, but most with the aim of Read more

Popular websites are not always the ones optimised at all costs for search engine spiders, but instead those that comprise all the elements required for a successful core story. Take a large percentage of the forums, blogs and business websites that rise in fame, and you will see they all have one thing in common – a compelling ‘core story’. For example, at Mitash, we aren’t just an SEO company; we operate as a digital marketing agency. Because we understand that page features, content, widget placement, tone, branding and design play a massive role in the overall SEO strategy. It isn’t just about backlinks and keywords for us. SEO is so much more than that, and this forms the basis for our core story. Without this understanding and this vision, we might just of ended up another Read more

Your personal profile may end up appearing in a number of places, such as your personal website, trade show/conference info sites, sites where you contribute articles and social platforms like Facebook and Twitter. Quite often people miss a great opportunity to optimise their profile and achieve some extra curricular SEO. Most see the personal profile as a mere source of information rather than Read more

There are a million and one gurus on the Internet all with their own take on what will make you successful, and when it comes to business we all want to make sure we are following the right advice. What tends to happen is, over the years we accumulate subscriptions to numerous newsletters and e-lists, either through sites we signed up to or products we bought, we then get lost in a maze of spam and fail to be able to recognise the fluff from the gold dust. If you are getting spammed with junk, confused by all the conflicting e-advice and don’t have a clue what system to believe, follow these 5 rules to avoid the bu**S**t.

Rule 1: Organise and Expel The Riff-Raff

Redirect all your newsletters and e-blasts to an entirely new email account and Read more

Unethical SEOUnethical SEO can get you banned from Google, just ask the BMW bosses who hired an SEO company that got them banned for cloaking, a practice that involves showing search bots different content than you show visitors …tut, tut!

But don’t laugh, it could so easily happen to you if you hire the wrong web site optimization firm. Here are some tips on avoiding the spam merchants: Read more

Google Rankings“How do I rank a page highly in Google”? If I had a dollar for every time I was asked this question I would be nearly a billionaire, I am sure.  The answer isn’t as difficult as people would have you think, in fact Google tell you, just look at their philosophy statement and the words are clear as day: “Focus on the user and all else will follow.”

If you focus your website on user experience then the rankings will come. Now, of course, knowing how to do that isn’t particularly easy, but keeping that philosophy in mind will keep you Read more

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