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Shopping CartHow annoying is it when you really want to purchase something quickly online, only to go right through the checkout process and suddenly be asked to login or sign up. Okay, if you own an online store your aim is to establish long term customers by collecting email addresses and then sending out promotional material, newsletters and Christmas cards etc – yes I said Christmas cards – it’s only 3 months away!…

…Anyway, back to my point. Could you not just allow a guest customer to check out and then provide an option to save personal information post the transaction, that way you have guaranteed the sale.

So why am I ranting about this. I shall tell you. Read more

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