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There are over 200 factors that Google considers when ranking your web pages, yet they refuse to disclose even one. Not even a measly one out of 200 to give you at least a head start. Google claims this is because these factors change and evolve over time, so therefore a list produced today may well change by next month rendering all of your newly implemented SEO tactics useless.

So how does a search engine optimization agency know where to start when it comes to optimising your website? Well, as a community we kind of know that there are around 50 factors that haven’t changed in a very long time, factors that remain static no matter what Google does. Then, on top of these 50 factors we have our own personal trade secret techniques derived through research, analysis and experience. Read more

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