It might seem a bit strange at first, an SEO expert of a major corporation hiring in an independent SEO consultant, but I often get calls from SEO experts who want me to work alongside them in a project. There are a number of reasons why this practice makes perfect sense.
Every SEO expert and indeed professional SEO service has their particular areas of expertise, and over the last few years many specialised areas have opened up within the industry. An in-house SEO expert may need specialised expertise in areas such as social media promotion, local SEO, mobile SEO, copy-writing for SEO, link-building, and so on. Read more