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wordpressWith 28,000 downloads everyday and over 11.4 million active installations, WordPress is a force to be reckoned with. The release of WordPress 3.0 in June this year had Joomla and Drupal shaking in their boots again. But what difference will this new version make to the CMS world and website promotion and optimisation.

Multi User Integration

The biggest change with 3.0 is its ability to integrate with the previously separate WordPress MU (Multi-User) variation. Multiple blogs can now be managed under a common domain name within one installation of WordPress.

Themes

There is some change in the standard theme mode. The new custom Theme “Twenty Ten” is more customisable than its predecessor making it easier for newbies to jump straight on board. Take care though if you are upgrading to 3.0 from a lesser version, complete success depends on how customised your content is and the amount of static content your site.

Plugins

There is a bulk plug-ins upgrade feature which allows plugins to be updated en masse from both the plug-ins page and the renamed “WordPress Updates” page, which doubles up to list available theme upgrades as well.

Custom Post Types and Tags

3.0 also allows for the creation of custom menus as opposed to having to code HTML on previous versions. Where blogging is concerned the dashboard is sleeker but essentially no major changes have taken place. For advanced users there is the ability to create custom post types and tags. It’s now possible to create a database entry that represents for example, a film, with metadata that specifies the actors, director and release date etc.

Website Promotion and Optimisation

Where SEO is concerned there are no major changes, and to be honest its hard to see where there could be. And, to be honest, with the amount of independent developers developing SEO tools for WordPress they needn’t bother about building any website promotion and optimisation tools into the interface anyway.

In Conclusion

To the untrained eye WordPress 3.0 hasn’t evolved much, and that might be the case for the average blogger. But what WordPress have done is created a deeper side to the software in a solid attempt to attract those who prefer the complexities of say Drupal for example. Custom post types and multisite blog networks are versatile assets that can give experienced administrators the tools they need to realize their visions.

There is a reason why WordPress was voted Overall Best Open Source CMS in the 2009 Open Source CMS Awards. With thousands of themes and plugins that do just about everything any other website can do, what started out as a solution for bloggers ended up being the world’s favourite open source CMS. To say it is the best would be to overlook some serious competition from Joomla, Drupal and Modx, and as mentioned in a previous posting, CMS is all about the requirements of the user. But let’s look at this from a modern perspective. When you need a stable, secure, user friendly, one-click solution WordPress is undoubtedly a leader in this field.

 

wordpressCustomisability

WordPress is primarily blogging software, but its customisability makes it a potentially great ecommerce or general information site. Starting with a pre-programmed basic theme you can customise your site to be unique from any other WordPress user. Depending on how deep you want to go, you may need to enlist the help of a developer, especially if you require static content or manipulation of the CSS (Cascading Style Sheet). As with all CMS, there are limits if your knowledge is limited.

Community

The WordPress community houses a plugin for everything you could want to do with a website. Support is never-ending with threads providing step-by-step guides on every aspect of building a WordPress site. When it comes to CMS, WordPress offers pure freedom. When you post a question on the WordPress forum, you can guarantee a reply within 12-24 hours – this community is a loving and sharing one.

Stability

I have never seen a WordPress dashboard crash, neither have I seen work lost – other than through stupidity. You can run WordPress both from your desktop and via a server, meaning that a full back up can be kept at all times.

Security

When it comes to ecommerce you need security, yet nobody can guarantee you unhackable software – WordPress however, comes close to the mark. WordPress is very secure and offers a number of security features as default and through plugin software.

Free

Best of all WordPress is free. You can have a fully functional website up and running within the hour for zilch dollars. It doesn’t take long to familiarise yourself with the dashboard and from there its plain sailing.

SEO

WordPress is SEO friendly, but as mentioned in the customisation section, if your knowledge is limited so will be your optimisation without a search engine optimization consultant. Therefore my advice is this; enlist the help of a developer to tweak your site exactly how you envision it to be, from there you can manage the back end (admin dashboard) without needing to constantly pay a developer for changes (the beauty of CMS). Similarly, pay out for search engine optimization consultant to help give the site a kick start and to learn some valuable tips from an expert.

cmsIf you are thinking about a Content Management System (CMS) then both Joomla and Drupal will have crossed your mind as choices. It’s a difficult question considering that users of both platforms always claim their system works better for them, and that makes perfect sense, because the reason you choose a CMS should be based on your needs.

Although it is a difficult choice there are some clear advantages for both platforms depending on your requirements.

Drupal is generally rated higher than Joomla for its support of social networking, multimedia, SSL and blogging and document management. Drupal is also rated highly for ease of external integration and developing large, complex websites. However, Drupal themes aren’t widely rated, yet most Drupal users tend to customise the templates or code a new design.

On the other hand, Joomla is considered more suitable for non-technical persons. The CMS interface is relatively easy to get to grips with and carrying out maintenance and upgrades is fairly straight forward. Joomla is cited as being “user friendly” and the best choice for newbies looking to get a site up very quickly.

Comparing these two CMS platforms is a bit like comparing BMW and Mercedes, or apples and oranges. It really does depend on the client’s needs, experience and time available to dedicate to learning. To provide a general answer to the title of this post, as a search engine optimisation service provider I would say that Drupal is great for those with some developing experience or those who don’t mind a slightly steeper learning curve. Joomla on the flip side is good for beginners who want to tackle managing their own website and content without too much learning and site customisation.

When it comes to SEO Drupal is said to be more equipped (for those who know what they are doing) whilst Joomla takes a little more tweaking time, yet essentially both provide a high level of SEO competence. SEO is largely down to skill and knowing the tricks of the trade, in fact all CMS platforms provide pretty much the same SEO capabilities it’s just a case of knowing how to optimise your site. No matter what CMS you use it is always advisable to seek the advice of a search engine optimisation service.

WordPress is a Content Management System (CMS) that allows people to get lazy, it doesn’t really offer search engine optimisation help unless you ask for it. This is because many aspects of WordPress are set to default and already fairly SEO friendly. Unless you physically change specific aspects of your blog/website then you will not be running at optimum SEO level. Your WordPress site might look like its singing and dancing but in reality it is SEO shy.

Considering title tags are one of the most important aspects of SEO, it is a surprise that so many people run along with default tags on their posts. Don’t allow your title tags to be auto generated in WordPress because seldom are the permalinks SEO friendly. Manipulate your title tags and get the most out of your blog posts.

custom postOptimise your post title or category name by using synonyms and multiple verb tenses. For example, a post titled, “Search Engine Optimisation Marketing” is neat and to the point, but doesn’t exploit keywords or carry mass appeal. This title could be changed to, “Search Engine Optimisation Marketing Tips – Optimise Your Site and Rank Higher In Google”. A title like this has a broader appeal and will attract more attention if you place the article on Digg, Scribd or social bookmarking sites.

There is a great search engine optimisation help plugin to manipulate title tags in WordPress called SEO Title Tag. This plugin allows for mass or individual edits across all the pages of your blog/site. If you don’t use this plugin or a similar plugin, you should at the very minimum hand code the title tag on the home page, and then on the rest of the blog place the blog name at the end of the title tag rather than at the beginning. By doing this you will create more uniquely focused title tags.


Google Cache Text
When you first visit a professional SEO consultant they will begin by analysing your website and getting a feel for just how search engine friendly the pages are. Many experts will spot problem areas at a glance, but some things take a deeper analysis to diagnose. One simple check that all specialists carry out is a diagnostic page analysis to see how Google views your home page and other pages of your site. Successful website marketing relies on how Google interprets your website and in turn this directly affects your rankings. This is a test that you can carry out yourself by taking a look into Google’s ‘text cache’. Read more

Are you wondering why people aren’t signing up for an account on your site, or even just opting in for your great offers? Well perhaps you are committing cardinal sign-up sins. Check out my 5 essential steps to simplifying the sign up process.

  1. Allow Email Usernames
    Usernames are very hard to remember these days because of the amount of accounts we have all over the web. But on average people only have one or two email addresses. Therefore it is far easier for those signing up at your website to use an email address rather than create a new username, not to mention the fact that email addresses are exclusive which eradicates the process of telling a person a username is already taken and asking them to Read more

No matter how many times you tell people that web design and website search engine optimisation are two completely different disciplines, you still get asked the same questions. I got an enquiry recently from a friend of a friend; this tends to happen often when you have expertise in a particular area. The person in question was frantic because they had forked out for a new WordPress site design and after 2 weeks realised things weren’t quite as they should be. Below is a list of a few things stated in the email. Read more

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