Brand management and marketing departments often distance themselves from the in- house SEO team or a hired SEO consulting firm like the plague. SEO seems like a far cry from the strategies branders and marketers were taught in university pertaining to building a brand and fulfilling consumer needs. I mean, what have tag-lines, special offers, images, colours and brand association got to do with search? EVERYTHING! That’s what.
Off the top of my head here are just a few things to be considered…
- SEO can tell you what people are saying about your brand and your competitors.
- SEO can tell you what specific product terms and categories consumers are most interested in. Read more