Update Facebook Pixel tracking (Conversion API) for iOS 14+
There are some issues with the Facebook pixel set up for updates on iOS 14. In other words, if an event is organized from Facebook Ads, and if it is from an iOS 14 device, then it does not look right in the Facebook Business Manager. In the next few months, you can lose up to 60% of all current Facebook pixel events. No doubt advertising will be less effective, ROI lower and businesses will suffer a lot.
we’ll fix the iOS 14 devices Problem and future versions of iOS.
In that sense, all of us who are running ads on Facebook to sell products from websites all over the world have to work on this.
The solution for that problem is to set up data traction on your website. As you know now FB Pixel takes data from a customer’s website browser (Safari, Chrome, Mozilla), and soon it will be banned. So if you set up Conversion API tracking from your website, you still be able to receive pixel conversion events and run conversion optimization ads.
Also, it’s important to set up event deduplication, to prevent pixel problems in the future.
Conversion API tracking is a must-have option for businesses in 2021 year.