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On the face of it a shopping cart might seem like a straight forward mechanism. A customer adds the item, clicks checkout and the money slips neatly into your pocket. Yet in reality a purchase is seldom that straight forward – any website marketing consultant will tell you that. It is quite remarkable how many online store owners manage to royally confuse the process and deter the purchase from taking place. In light of this, here are 3 important shopping cart tips to help you increase checkout conversions and reduce abandonment.

Don’t Confuse The Checkout Process With a Market Research Opportunity

It might seem like a good idea to obtain as much information about a customer before they leave your store, but if you knew that 12% of customers Read more

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