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There are over 200 factors that Google considers when ranking your web pages, yet they refuse to disclose even one. Not even a measly one out of 200 to give you at least a head start. Google claims this is because these factors change and evolve over time, so therefore a list produced today may well change by next month rendering all of your newly implemented SEO tactics useless.

So how does a search engine optimization agency know where to start when it comes to optimising your website? Well, as a community we kind of know that there are around 50 factors that haven’t changed in a very long time, factors that remain static no matter what Google does. Then, on top of these 50 factors we have our own personal trade secret techniques derived through research, analysis and experience. Read more

WordPress is a Content Management System (CMS) that allows people to get lazy, it doesn’t really offer search engine optimisation help unless you ask for it. This is because many aspects of WordPress are set to default and already fairly SEO friendly. Unless you physically change specific aspects of your blog/website then you will not be running at optimum SEO level. Your WordPress site might look like its singing and dancing but in reality it is SEO shy.

Considering title tags are one of the most important aspects of SEO, it is a surprise that so many people run along with default tags on their posts. Don’t allow your title tags to be auto generated in WordPress because seldom are the permalinks SEO friendly. Manipulate your title tags and get the most out of your blog posts.

custom postOptimise your post title or category name by using synonyms and multiple verb tenses. For example, a post titled, “Search Engine Optimisation Marketing” is neat and to the point, but doesn’t exploit keywords or carry mass appeal. This title could be changed to, “Search Engine Optimisation Marketing Tips – Optimise Your Site and Rank Higher In Google”. A title like this has a broader appeal and will attract more attention if you place the article on Digg, Scribd or social bookmarking sites.

There is a great search engine optimisation help plugin to manipulate title tags in WordPress called SEO Title Tag. This plugin allows for mass or individual edits across all the pages of your blog/site. If you don’t use this plugin or a similar plugin, you should at the very minimum hand code the title tag on the home page, and then on the rest of the blog place the blog name at the end of the title tag rather than at the beginning. By doing this you will create more uniquely focused title tags.

Title Tag OptimisationAsk any search engine optimization expert and they will tell you that without a doubt one of the big 3 SEO must do’s is the title tag. Title tags are weighted as part of your overall SEO score and they provide a chance to plug particular keywords and your company name. A title tag is an HTML tag with text describing a specific web page but is not displayed on the actual webpage. If you are using internet explorer you can see the title tag in the blue bar across the top of the screen, please see the example below. Read more

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