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Popular websites are not always the ones optimised at all costs for search engine spiders, but instead those that comprise all the elements required for a successful core story. Take a large percentage of the forums, blogs and business websites that rise in fame, and you will see they all have one thing in common – a compelling ‘core story’. For example, at Mitash, we aren’t just an SEO company; we operate as a digital marketing agency. Because we understand that page features, content, widget placement, tone, branding and design play a massive role in the overall SEO strategy. It isn’t just about backlinks and keywords for us. SEO is so much more than that, and this forms the basis for our core story. Without this understanding and this vision, we might just of ended up another Read more

Internet Marketing StreategyYou may have noticed that Google show special logos for notable birthdays of the rich and famous. Well, the search giant has announced that if you add your birthday to your Google profile they will show a special logo for your birthday as well. How nice. But what does this have to do with search or internet marketing strategy…as always I will tell you. Read more

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